Tiffany and Donte Jones, founders of Lyrically Correct, share their journey of creating the ultimate music trivia card game and their success on Amazon. They discuss the inspiration behind the game, their experience as a husband and wife team, and the challenges they faced during the pandemic. They also talk about their decision to launch on Amazon and the importance of building a brand.
They highlight the strategies they use to prepare for Prime Day, including forecasting inventory and leveraging advertising. They emphasize the importance of listening to customer feedback and constantly evolving their product offerings. They also express their appreciation for the support they receive from the Amazon team.
Takeaways
- Lyrically Correct started as a passion project inspired by a social media post and grew into a successful business.
- Building a brand and establishing a strong customer base before launching on Amazon can lead to greater success on the platform.
- Forecasting inventory and planning advertising strategies are crucial for preparing for Prime Day.
- Listening to customer feedback and adapting product offerings based on customer demand is key to continued growth.
- The support and partnership from the Amazon team, including the BBAT and BuyWit Prime, have been instrumental in Lyrically Correct's success.
Chapters
00:00 Introduction and Background of Lyrically Correct
03:18 The Journey of Lyrically Correct and Challenges Faced
07:26 The Decision to Launch on Amazon and the Importance of Branding
12:08 Choosing Eras and Genres for Product Releases
15:06 Preparing for Prime Day: Forecasting and Advertising Strategies
22:26 Building a Business as a Husband and Wife Team
26:01 Future Plans for Lyrically Correct
27:18 Appreciation for the Amazon Team
28:26 Closing Remarks
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