Yoni Mazor, co-founder and CGO of Getida, discusses the recent changes in Amazon's FBA refund and reimbursement policies and how they will impact sellers. He explains the different types of claims and the time frames for reimbursement. Yoni emphasizes the importance of taking action before the October 23rd deadline to maximize reimbursements.
Getida is a company that helps Amazon sellers recover lost inventory and obtain reimbursements from Amazon. The company was founded in 2015 and has since become the largest organization in the world focused on maximizing reimbursements for FBA sellers. They have a team of over 200 people in 12 countries and audit tens of billions of dollars of transactions every day. The name Getida stands for Get Intelligent Data Analytics. The conversation also touched on the importance of optimizing product listings for Amazon's AI tool Rufus and the recent changes in Amazon's policies regarding emojis in bullet points.
Takeaways
00:00 Introduction to Yoni Mazor and the Topic of FBA Refund and Reimbursement Policy Changes
04:19 The Three Claim Types and the Time Frame for Reimbursement
10:07 The Financial Impact of the Policy Changes for Sellers
13:38 Success Stories: How Getida Has Helped Sellers Recover Significant Amounts of Money
18:44 The Advantage of Amazon Paying Reimbursements Based on Retail Value
20:45 The Impact of Lost Inventory on Amazon Sellers
24:10 Becoming the Largest Organization in the World for FBA Reimbursements
26:51 The Importance of Optimizing Product Listings for Rufus
29:29 Recent Changes in Amazon's Policies: Emojis in Bullet Points
33:23 Actionable Steps for Amazon Sellers Before the October 23rd Deadline
35:08 Getida's Prime Talk Podcast and How to Get in Touch
Getida special Fearless Sellers offer: getida.com/deadline400
Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
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