Carolyn Lowe, founder and CEO of ROI Swift, shares strategies for increasing profitability on Amazon without increasing ad spend. She emphasizes the importance of optimizing traffic and conversion rates, as well as focusing on organic growth. Lowe suggests auditing campaigns to eliminate wasted spend and investing in A/B testing and optimization of organic listings.
She also discusses the benefits of using Amazon affiliates and influencers to drive off-Amazon traffic. Additionally, she highlights the significance of skew-level economics and product cloning as strategies to maximize profitability.
Takeaways
- Optimize traffic and conversion rates to increase profitability on Amazon.
- Audit campaigns to eliminate wasted spend and optimize organic listings.
- Consider using Amazon affiliates and influencers to drive off-Amazon traffic.
- Focus on skew-level economics and product cloning to maximize profitability.
Learn more about ROI Swift: https://roiswift.com/about/
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