Prolife Foods might be the biggest New Zealand brand that you’ve never heard of. It is doing business in more than 18 countries and has more than $300 million in annual revenue through its range of bulk foods, self-selection products, honey, and well-known FMCG grocery food brands.
In this episode of Flying the Fern, host David Downs talks to CEO Andrew Smith about:
- The Jack and the Beanstalk-like company origin story, and starting out of a Hamilton garage 40 years ago
- How Prolife Foods changed the game by partnering with a big name celebrity chef
- How they’ve diversified the business, why it was necessary, and how they made it a success
- Gaining traction overseas as a New Zealand business, and the big mistake many people make
- The halo effect of the FernMark when it’s used by more and more businesses
To find out more, head to: https://www.prolifefoods.co.nz/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/
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