Prolife Foods might be the biggest New Zealand brand that you’ve never heard of. It is doing business in more than 18 countries and has more than $300 million in annual revenue through its range of bulk foods, self-selection products, honey, and well-known FMCG grocery food brands.
In this episode of Flying the Fern, host David Downs talks to CEO Andrew Smith about:
- The Jack and the Beanstalk-like company origin story, and starting out of a Hamilton garage 40 years ago
- How Prolife Foods changed the game by partnering with a big name celebrity chef
- How they’ve diversified the business, why it was necessary, and how they made it a success
- Gaining traction overseas as a New Zealand business, and the big mistake many people make
- The halo effect of the FernMark when it’s used by more and more businesses
To find out more, head to: https://www.prolifefoods.co.nz/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.