The Apple Press champions New Zealand’s “ugly fruit” - roughly 10 percent of crops that taste great, but don’t satisfy the criteria for export. The Apple Press has built a global juicing business that heroes individual varieties and adds value to what was very much an under-utilised market.
In this episode of Flying the Fern, host David Downs talks to co-founder Sally Gallagher about:
- How the company got started (including an inauspicious first meeting)
- The opportunity The Apple Press saw in juicing, and how it capitalised on this
- The extra value unlocked by focusing on their New Zealand-ness
- Developing a brand to support its product
To find out more, head to https://theapplepress.co.nz/
Find The Apple Press on social media:
Facebook: https://www.facebook.com/theapplepressnz/
Instagram: https://www.instagram.com/theapplepress/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.