The Apple Press champions New Zealand’s “ugly fruit” - roughly 10 percent of crops that taste great, but don’t satisfy the criteria for export. The Apple Press has built a global juicing business that heroes individual varieties and adds value to what was very much an under-utilised market.
In this episode of Flying the Fern, host David Downs talks to co-founder Sally Gallagher about:
- How the company got started (including an inauspicious first meeting)
- The opportunity The Apple Press saw in juicing, and how it capitalised on this
- The extra value unlocked by focusing on their New Zealand-ness
- Developing a brand to support its product
To find out more, head to https://theapplepress.co.nz/
Find The Apple Press on social media:
Facebook: https://www.facebook.com/theapplepressnz/
Instagram: https://www.instagram.com/theapplepress/
To find out more about the FernMark Licence Programme please visit https://www.fernmark.nzstory.govt.nz/
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