During this episode Josef, Stephen, Kurt and special guest Kevin Stein discuss, how stories affect us as humans? What is neuro-coupling? How does psychology affect the ways we interact with stories? How does our imagination impact the way we see stories?
Kevin Stein is a cultural anthropologist, professor, and expert on matters of the mind as they relate to the world we live in. Kevin is Principal/Co-founder, Signal Path Immersive, an experiential entertainment production company based in Los Angeles, Las Vegas, and Stockholm. Kevin is also a former executive of King World Production, CBS, Viacom, HBO, NBCUniversal, and the co-founder of the Jimi Hendrix Foundation.
He brings to his work a history of successful business development and content production in advent technology, digital media, and traditional entertainment with specialization in web3, augmented reality, social analytics, and neuromarketing as well as documentary film.
All right. Time for our latest episode of Folk Tellers podcast stories. We shared, I am Joseph Bastian and here are here with, I'm told that I shouldn't use fancy words. Uh I've gotten some feedback. So I'm just gonna say here with Kurt David, wait, wait a minute feedback from the audience. And I was like, jeez, I was gonna say, yeah, if it's audience feedback, then we have to listen to that. Right? Yeah. So, but I love the fancy words. Do you and who are you? And I don't know, II I have no facial recognition. I only know you by your adjectives. Who are you? Uh Stephen Sadler. So Kurt and Steve and Joseph were here. So you're here. Yes. This episode we're talking about the psychology of storytelling. So to tee this up and we've got uh I call him a social anthropologist named Kevin. Stein. Kevin is many things uh done a lot of work in the entertainment industry. He's a professor and, and uh we're gonna talk to him in a little bit about the psychology and maybe the, the culture of storytelling, uh who knows where it's gonna go. So, he studies ants and uncles. Yes. Those kinds of ants. What if your aunt was an aunt? What if your aunt was an uncle, you know, she would not be your uncle who's on first? All right. So, uh this is I'll, I'll tee this up. Uh How storytelling affects the brain. So, we're talking about the psychology of storytelling and uh we're gonna go down this rabbit hole then throw a couple of things out. I know Kurt, this is your favorite neuro coupling. So, neuro coupling in storytelling in your brain, uh It's when a story synchronizes the listener's brain with the teller's brain. And this is the concept that when you're telling a story that the storyteller's brain will actually synchronize with the audience uh and creates a third brain, which is kind of fascinating. Then there's uh mirroring. Mirroring is when uh the neurons in your brain enable listeners to mirror the experiences that the storyteller is sharing. Uh There's also two areas in the brain that are activated when processing facts, stories activate many additional areas such as the motor cortex, sensory cortex and frontal cortex. So what they're saying is stories uh activate multiple parts of the brain uh by the by their very nature. And they also release dopamine in response to emotionally charged events and then they don't put people to sleep. Anyway, there's a lot of stuff going on in your brain when you tell a story. And when you hear a story our brains love these stories. So what does all this mean? What some people are falling asleep? Yeah. To me, this is exciting because modern technology, especially in the medical world has allowed us to find these connections, right? These neuro coupling connections, all the things that happen, the mirroring uh they they show scientifically now that this is happening. In other words, it's not just opinion that this happens, but it is actual scientific proof that, hey, when I'm telling a story and the audience member connects with that through that neuro coupling or through mirroring, they can show that in imagery now, which is amazing. And, and so for me, it's like, OK, you should kind of tune into this because there's a lot of things happening. Um I know that stories are powerful because of, you know, you see them in act
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