All Episodes

November 6, 2024 62 mins

In this episode of "Garry Talks," host Garry Kelly interviews Sam Buitendag, the Global Head of Commercial Excellence at Aerogen. Sam recounts her journey from growing up on a farm in South Africa to her current role, emphasising resilience, grit, and personal values. She discusses overcoming challenges, including domestic abuse, and shares insights on leadership and career development. Sam highlights the importance of precision marketing, leveraging data and technology to enhance customer engagement. The episode also explores the role of AI in sales and marketing, stressing the need for a balance between technology and human interaction.

 

- Watch the VIDEO of this episode by joining our tribe today at www.GarryTalks.com -

 

Please follow Garry Talks on Instagram, LinkedIn and TikTok.

 

Please follow GKMedia.ie on Twitter, Instagram, Facebook, LinkedIn and TikTok.

 

Most importantly – please subscribe to this Podcast.

 

Timestamps by PodSqueezeIntroduction to Sam Buitendag (00:00:00) Sam Buitendag emphasizes the importance of making oneself irreplaceable in the corporate world.

Sam's Background (00:00:07) Sam shares her journey from South Africa to a VP role in Ireland, highlighting her family and career.

Resilience and Grit (00:00:25) She discusses how talent combined with resilience creates grit, which sets individuals apart in business.

Experiences with Domestic Abuse (00:00:58) Sam opens up about her experience with domestic abuse and how it shaped her resilience and leadership.

Advice for Those in Difficult Situations (00:01:06) She offers advice for individuals facing abuse, emphasizing the importance of recognizing the situation.

Growing Up in South Africa (00:02:15) Sam describes her idyllic childhood on a farm in South Africa, highlighting its impact on her life.

Cultural Integration (00:03:53) She discusses her role in integrating previously disadvantaged individuals into the workforce post-apartheid.

Navigating Pushback as a Leader (00:04:07) Sam talks about managing internal resistance while fostering an inclusive company culture.

First Job Experience (00:05:44) She recounts her transition from academia to the pharmaceutical industry and her initial job offer.

Building Trust in a Male-Dominated Field (00:07:56) Sam reflects on the challenges of establishing credibility as a woman in orthopedics.

Maintaining Authenticity in a Male-Dominated World (00:10:26) She shares strategies for staying true to oneself while succeeding in a male-dominated environment.

Finding Personal Value (00:11:35) Sam explains how understanding organizational expectations helps individuals recognize their value.

Motivation and Drive (00:14:05) She discusses her intrinsic motivation and how overcoming challenges fuels her drive.

Advice for Survivors of Domestic Abuse (00:16:49) Sam offers insights for those affected by domestic abuse, stressing the importance of personal safety.

Transition from South Africa to Germany (00:19:53) She explains her move to Germany for career growth and the challenges of adapting to a new culture.

Understanding Behavioral Change in Sales (00:23:03) Sam discusses the challenge of changing human behavior in sales and the importance of a consistent customer message.

The Behavioral Change Success Formula (00:24:33) Sam introduces her formula developed from 32 years of experience in sales psychology to drive organizational success.

Integrating Technology for Sales Success (00:25:44) Discussion on building a tech stack that enables sales behavior and integrates various software tools for better outcomes.

The Journey of Sales Enablement (00:26:12) Gary emphasizes understanding the sales journey and the importance of integrating software for effective sales processes.

Overcoming

Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Ridiculous History

Ridiculous History

History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.