Junk food nation increasingly lifting “workout” shakes

Budget conscious consumers indulge in healthier foods

There's been a shift in snacking towards healthier options and away from some of the convenience store classics. A stretched consumer seeking value for their dollar seems to be allocating spend to cleaner alternatives. These often contain more protein and less of what's perceived as harmful. Rising GLP-1 (glucagon-like peptide-1) usage may be a minor contributor to these shifts too, though it's likely that more of this impact is ahead of us as penetration of these drugs rises and oral options arrive. Outside of food, alcohol consumption has fallen, creating structural headwinds industries like beer. Pete Galbo discusses trends and what these shifts mean for his coverage. Mike Dick, Consumer Sector Specialist, who is not a member of the research department, joins in to ask a few questions.

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