What does the future of retail media look like?
In this episode of GroceryPulse by Innovar Marketing Agency, host George Goodwin sits down with Chase Binnie, CEO of RetailWire β the leading retail industry thought leadership platform with 1M+ monthly readers and 8 acquisitions under its belt.
Chase shares how he went from designing album art in high school to running a 23-year-old legacy media company that curates conversations with over 100 retail thought leaders. Together, George and Chase dive into:
π How RetailWire became a trusted voice in grocery & CPG
π The role of media & storytelling in shaping retail strategy
π€ Why AI is both an opportunity and a challenge for grocers & brands
π‘ How authentic, founder-led voices drive trust and customer loyalty
π Why 67% of retail execs use digital media to guide business decisions (NRF)
π The rise of retail roundtables & peer-to-peer knowledge sharing
Whether youβre a grocer, CPG founder, retail operator, or marketer, this conversation will give you fresh insight into how media, community, and technology are reshaping the future of retail.
00:00 β Welcome to GroceryPulse01:01 β Meet Chase Binnie, CEO of RetailWire03:00 β RetailWireβs 23-Year Journey & 1M Readers06:00 β How Media Shapes Grocery & CPG Decisions09:00 β AI in Retail: Hype vs. Real Value12:00 β Founder Stories & Authentic Branding18:00 β The Rise of Roundtables & Peer Learning23:00 β Pepsi x Poppy & the Power of Founder-Led Brands26:00 β Marketing, Attention & the Human Element30:00 β Leadership, Creativity & What Makes Chase Smile36:00 β The Future of Retail Media & RetailWireβs Next Moves
π Learn more about RetailWire β retailwire.com
π§ Connect with Chase Binnie β LinkedIn / sales@retailwire.com
π§ Listen to more episodes of GroceryPulse β Spotify | Apple Podcasts | YouTube
π§ Be Featured on GroceryPulse β marketing@innovaragency.com
π₯€ Our Sponsor: KΕbu Kombucha Powder β Fuel your gut health, hydration & energy in one refreshing stick.
Preorder now β enjoykobu.com/pages/preorder
β±οΈ Chaptersπ Resources & Links
Popular Podcasts
On Purpose with Jay Shetty
Iβm Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and Iβm so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood youβre able to deal with relationship struggles, work challenges and lifeβs ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them weβve never seen before. New episodes every Monday and Friday. Your support means the world to me and I donβt take it for granted β click the follow button and leave a review to help us spread the love with On Purpose. I canβt wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customersβwho have become friendsβto talk about food memories. Table 4 explores how food impacts every aspect of our lives. βFoods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,β says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso CuarΓ³n, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafeβs open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.