What does the future of retail media look like?
In this episode of GroceryPulse by Innovar Marketing Agency, host George Goodwin sits down with Chase Binnie, CEO of RetailWire โ the leading retail industry thought leadership platform with 1M+ monthly readers and 8 acquisitions under its belt.
Chase shares how he went from designing album art in high school to running a 23-year-old legacy media company that curates conversations with over 100 retail thought leaders. Together, George and Chase dive into:
๐ How RetailWire became a trusted voice in grocery & CPG
๐ The role of media & storytelling in shaping retail strategy
๐ค Why AI is both an opportunity and a challenge for grocers & brands
๐ก How authentic, founder-led voices drive trust and customer loyalty
๐ Why 67% of retail execs use digital media to guide business decisions (NRF)
๐ The rise of retail roundtables & peer-to-peer knowledge sharing
Whether youโre a grocer, CPG founder, retail operator, or marketer, this conversation will give you fresh insight into how media, community, and technology are reshaping the future of retail.
00:00 โ Welcome to GroceryPulse01:01 โ Meet Chase Binnie, CEO of RetailWire03:00 โ RetailWireโs 23-Year Journey & 1M Readers06:00 โ How Media Shapes Grocery & CPG Decisions09:00 โ AI in Retail: Hype vs. Real Value12:00 โ Founder Stories & Authentic Branding18:00 โ The Rise of Roundtables & Peer Learning23:00 โ Pepsi x Poppy & the Power of Founder-Led Brands26:00 โ Marketing, Attention & the Human Element30:00 โ Leadership, Creativity & What Makes Chase Smile36:00 โ The Future of Retail Media & RetailWireโs Next Moves
๐ Learn more about RetailWire โ retailwire.com
๐ง Connect with Chase Binnie โ LinkedIn / sales@retailwire.com
๐ง Listen to more episodes of GroceryPulse โ Spotify | Apple Podcasts | YouTube
๐ง Be Featured on GroceryPulse โ marketing@innovaragency.com
๐ฅค Our Sponsor: Kลbu Kombucha Powder โ Fuel your gut health, hydration & energy in one refreshing stick.
Preorder now โ enjoykobu.com/pages/preorder
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