In this episode, we're joined by Barry Labov, author of "The Power of Differentiation," to challenge the traditional pillars of competition. For decades, the business playbook has focused on innovating your product, slashing prices, or outspending competitors on marketing. Barry argues that the most powerful and sustainable competitive advantage isn't something you advertise, but something you build within your own walls: a strong company culture.
Discover why companies with highly engaged employees achieve 21% greater profitability and 10% higher customer ratings. Learn about the "perfect trap" that keeps leaders from making progress and the importance of vulnerability and continuous learning.
Barry shares powerful stories, including the Rev Ambulance employee who realized he wasn't just building wire harnesses—he was saving lives. We also explore how a compelling company story can motivate employees to become brand catalysts, making them the most authentic and cost-effective advertisers you can have.
If you're a leader or entrepreneur looking to build a brand that defies comparison, this episode will provide a refreshing and human-centric approach to business growth.
Connect with Barry LaBovHis website https://www.barrylabov.com/
LinkedIn https://www.linkedin.com/in/barry-labov-6965241/
His book The Power of Differentiation
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.