EEATing Up Credibility: Navigating Healthcare SEO with Lily Ray

Show notes: Hosted by Bryan and Jay, this episode welcomes special guest Lily Ray, a digital marketing expert. Tune in as Lily delves into Google's EEAT guidelines—Experience, Expertise, Authoritativeness, Trustworthiness—and their vital role in the healthcare industry. Lily decodes how Google's algorithms lean on its Knowledge Graph to gauge content credibility. In healthcare, where accurate information is paramount, EEAT takes center stage. Discover how Google prioritizes trusted sources like Mayo Clinic and CDC for health-related searches. The trio explores challenges faced by smaller healthcare players in search visibility. Lily's advice? Forge a digital presence through personal websites, optimized profiles, and social media to establish credibility. Lily predicts Google's focus on individual experts, while spotlighting the ascendancy of video via platforms like YouTube and TikTok in healthcare marketing.   About the guest: Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.   Learn more about Lily Ray: Website - https://lilyray.nyc/ LinkedIn - https://www.linkedin.com/in/lily-ray/ Facebook - https://www.facebook.com/lilyraynyc/ IG - https://www.instagram.com/lilyraynyc/ Twitter - https://twitter.com/lilyraynyc   Learn more about Jay Parkinson, MD: LinkedIn - https://www.linkedin.com/in/parkinsonjay/ Website - https://www.sanabenefits.com/    Learn more about Bryan Cush, MS: LinkedIn - https://www.linkedin.com/in/bryancush/   Learn more about Tidal Health Group: Website - https://www.tidalhealthgroup.com/ LinkedIn - https://www.linkedin.com/company/tidal-health-group YouTube - https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q Instagram - https://www.instagram.com/tidalhealthgroup/ Facebook - https://www.facebook.com/TidalHealthGroup/ We would greatly appreciate your feedback or if you have an interested guest, please don't hesitate to reach out to us via email at: [e-mail]