Empathy in Healthcare: Keeping It Human

In this episode, host Bryan Cush sits down with Kirsten Lecky, Executive Vice President of Insights and Growth at WG Content, to explore the power of empathy in healthcare marketing. As AI, data, and technology continue to reshape the industry, they discuss why keeping the human element at the forefront is more important than ever. Kirsten shares her expertise on balancing technical efficiency with authentic, empathetic communication, emphasizing how storytelling and relationship-building lead to better outcomes and stronger trust—both within organizations and with patients. She also offers a fresh perspective on how AI can be leveraged as a tool for empathy, rather than a replacement for it, ensuring that technology enhances rather than diminishes human connection. Together, Bryan and Kirsten break down practical strategies for fostering an empathetic culture, from internal communication to patient engagement. They also tackle the fine balance between being found versus being chosen, revealing how healthcare marketers can create SEO-driven content that still feels personal, genuine, and patient-focused.