How Precina Health Built a Brand on Outcomes, Not Just Appointments

Show notes: In this episode, Bryan Cush sits down with Dr. John Oberg, founder of Precina Health, to discuss how his team is transforming chronic disease care—especially for type 2 diabetes—through a highly personalized, tech-driven model. Dr. Oberg shares how his background and vision led to a 98% success rate in improving patient outcomes by focusing on the human side of medicine while integrating AI to reduce inefficiencies. The conversation covers how meeting patients where they are—both emotionally and practically—can drive real change, and how even techniques from FBI negotiations are being used to improve patient engagement. About the Guest: John Oberg is a founder, CEO, board director, advisor, professor, and investor known for guiding organizations through growth, conflict, and change. He co-founded Precina Health with Dr. Dustyn Williams, where they developed a breakthrough approach to treating Type 2 Diabetes. Previously, John founded Sedera, an Austin-based medical cost-sharing company that ranked #193 on the Inc. 500. He currently serves on the boards of OnlineMedEd and Health Admins, and advises major institutions through his firm, John Oberg Advisory. He holds a doctorate in Social Work from USC and an MBA in Policy & Planning and Technology Management from the University of New Mexico. He is also an adjunct professor at USC. With over 30 years of experience, John has led teams of 1,000+, authored patents, and launched multiple companies. Born and raised in Los Angeles, he now lives in Austin with his family. He enjoys outdoor activities, SCUBA diving, golf, and holds a second-degree black belt in orthodox karate.