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February 25, 2025 22 mins

In this episode of the "HR Mixtape," host Shari Simpson welcomes Becca Short, the leader of people strategy at 88 Acres. They dive into the critical topic of supporting deskless workers and ensuring they remain connected and engaged in the workplace. Becca shares innovative strategies for introducing flexibility in roles that require physical presence, emphasizing the importance of communication, employee experience, and career development for frontline employees.

Key Takeaways:

  1. Flexibility for deskless workers can include job rotation and shift swapping to accommodate personal needs.
  2. Effective communication with frontline employees requires face-to-face interactions and the use of technology that mimics social media.
  3. Employee engagement can be enhanced by actively seeking feedback and implementing changes based on their input.

Tune in to discover how to create a more inclusive and engaged workforce! Guest(s): Becca Short, Director of People and Culture, 88 Acres Foods Inc.

 

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:02):
You're listening to the HR Mixtape. Your podcast with
the perfect mix of practical advice, thought-provoking interviews, and
stories that just hit different so that work doesn't have to feel,
well, like work. Now, your host,
Joining me today is Becca Short. She leads people strategy at
88 Acres, creating an inclusive and engaged workforce for the

(00:29):
Becca, thanks so much for jumping on the podcast with me. Thank you so
much for having me. So we are talking about being
deskless and not being disconnected. And
I love this topic because so many times I've
talked to people who are maybe in manufacturing
or frontline workers or, you know, having

(00:51):
that kind of role. And there's a lot of excuses around
them. So I guess we'll start with this. When you talk
about or have that conversation around remote work, it often
excludes that frontline or deskless employee. What
are your thoughts on that? How do we start to think differently? I know that's a big question to
Yeah, I think it's, you know, where the narrative kind of boils down

(01:14):
with like remote working or flexible working schedules is that key
word of flexibility. That's what people are looking for is
flexibility. And I think right now, flexibility is
synonymous with a hybrid work schedule or working from home, you
know, as it does accommodate, you know, people's schedules and
it, you know, it is flexible. However, there's a whole, whole

(01:35):
group of people out in the workforce that have
to come into a physical workspace to do their job. So
I think what is being left out of the overall narrative of flexibility is
how do we provide flexibility to those people because they want it
too. And it looks different, obviously. So,
What are some ways that you have seen people start to introduce that

(01:58):
into that population? I know that one of the things I've
talked about in the past is if you allow shift
swapping, for example, that you use your
HCM platform to allow your employees to kind
of manage that instead of having to go through a process with your manager. But
that is such a very, very simple example. I'm sure you have a lot
more that fall into how we should think about flexibility for

(02:21):
Yeah, I think, well, I was going to say shift swapping, I think, is a
big one because it allows people to accommodate things like
doctor's appointments and child care issues and those things that pop up
that those who can work remotely or have those hybrid schedules are
very easily allowed, like able to pivot and accommodate. From my perspective,
you know, where I am, a lot of our flexibility comes from the day

(02:42):
to day. We have to have employees that work certain shift
times. We have to have a certain number of employees on the shift. So even shift
swapping can get challenging and stuff. So it's like, how do we
how do we tie in flexibility into like people's day to day work? For
us that comes down to like job rotation, which sounds really
simple and straightforward. But I don't know if anyone, you know,

(03:03):
listening has ever worked in retail or, you know, done anything frontlines. Sometimes
you're like at the register all day when you work in retail. And it's like, oh,
man, if I could just like, bounce around, go out to
the floor, like do different things like, like that amount of
flexibility within itself is really great. And
then I think also looking at like progression planning is

(03:23):
also a great way to allow flexibility and allow for even more
like internal job rotation. So that's kind
of how I am looking at it right now is like we can't be flexible in
Love that example. In a former life in
college, I did a brief holiday season at

(03:46):
Victoria's Secret and I thought I was going to be on the front
floor. I was not. I was in the back stocking for eight hours a
day. And I got to tell you, there had been some flexibility there.
I really appreciated it. As you have
worked with leaders to kind of think
about this differently. What are some of the pushbacks you're

(04:07):
getting when it comes to defining flexibility in
Yeah, I think a lot of times it's, you know, thinking about flexibility
for this group is really hard and you have to be really creative and
you end up kind of fighting the narrative of like, well, this is the way we've always done
it. Right. Like that's that's what comes up is like, well, we've
always we've never allowed shift swapping before. We've never allowed people

(04:29):
to rotate jobs before. This is just the way that it's been. So you
kind of, I think a lot of the pushback is like just opening the minds to
improving that, allowing this type of flexibility and
changing the way that maybe we've done things in the past is actually going to
improve the employee experience. It's going to increase retention. It's
going to increase job satisfaction, like all those things that we care about.

(04:51):
It's going to have a positive impact on that. So I think once you can kind
of speak to the ROI, that helps like with the mental
Let's talk about employee experience for a minute. Communication
is a huge part of having a good employee experience,
being informed, being as transparent as you can be as an organization. How

(05:14):
does communication look differently with this group? Because they're not running
in and checking their emails every day, or they're not on Teams or Slack.
Yes, it is. And I think, you know, as an HR leader in that space, I
don't, don't, or I do envy to an extent those that
can just like blast out an email and say, you know, everyone's going to read this.

(05:34):
It's going to be really easy. There's so many layers to the communication when
you work with like a desk list team. So for us,
we focus on the richest form of communication, which
is face-to-face. So that requires a lot of work on
my part to make sure that the leaders that are doing that have
the right message, know what they're communicating, know the why behind it so

(05:55):
they can do their best to relay the message to their team. You
know, that's what's primary. But we do also utilize technology. So
we have our HCM has a platform that
kind of mimics like a social media feed. And so we're able to
blast communication on that. Employees get a notification to
the app. But we don't do that doesn't stand alone. We never blast

(06:17):
anything out on that. That's like so important. Like, oh, open enrollments now.
Like, no, no. We can also be verbally telling these teams
and we can't just completely rely on that, that they're checking that.
So it's kind of like a dual thing where from our admin team,
you can't just send an email and say, here's what open enrollment is and trust

(06:38):
Is there any creative tactics you've seen in this space? I
know in a role that I had, we used to,
and I joked about this before in the podcast, but we used to stick flyers on
the back of the bathroom doors for communication. Is
that something that still happens or is there other creative things that we've kind
You know, we do still do that. I think like a unique

(06:59):
challenge that I face and I don't think is unique in
manufacturing and retail and those things is actually having a variety of
languages. So a lot of our workforce, English is not
their primary language. So we supplement that
rich verbal communication and the electronic communication with
the physical space reminders as well in a variety of languages. And

(07:22):
we also, you know, I, I think what's also
important as an HR leader is to be the one communicating
the mess like the message some of the time. So I'll go
out to the production floor or people, you know, my needs to go out to the job
site, and actually be the one sharing the message. So I
think that's like an extra step that, you know, can help in the communication to

(07:44):
I agree. I think there's so much value in showing
up that way and being able to lend a voice to the message that's
being sent. You know, you brought up something that's really interesting is
the language complications that you potentially have
to deal with with a workforce like that. And it made me think about training
and development in general for a deskless workforce. How

(08:06):
are you tackling that? I guess one, from the perspective of making
sure that there's flexibility there so you can cover everybody. And
then two, if you do have some of those language considerations,
Yeah, so for the first part, the key for this is making
sure that the operations managers that I work with

(08:27):
are understanding the ROI of whatever trading that we're doing. So
it's like getting everyone on the same page about why this training is important
in the first place, because sometimes the trainings are
disruptive to production flow or the workday. You
know, there's trainings that we have to do, you know, during work time. Those,
you know, that's when employees are here. That's when they have to do it. So making sure that everyone's

(08:47):
on the same page about why it's important. And then it's just down
to communication with those those key stakeholders of
like, you know, really far in advance saying, OK, in March, we have
to do annual sexual harassment training. Everyone has
to attend. So I'm going to tell you months in advance so you
can plan your production schedule or the team that

(09:08):
you're going to have in that day to make sure that we can hit everybody. We
do also utilizing an LMS has been huge
for us. So we have been able to push out trainings
and resources for people that they can do in their own time on
work time. but that they can't execute it. So that's been
very helpful with language differences. I mean, for us to just be able

(09:29):
to record stuff in an alternative language and post it
to be done. And we also just, you know, we have to have
the expense of hiring translators. And so that's what we do
a lot of the time when we have to do like those in-person trainings. We
make sure that we have the people that we need to communicate
the message. And it's really important for our team and it's greatly appreciated by

(09:49):
them that we go out of our way to make sure that they're hearing the message in
Did you have to invest in, for lack of a better description,
a computer lab for some of the access to
LMS? Since, again, we're talking deskless. These people don't have, you
No, we are completely dependent on people using their smartphones. Again,

(10:11):
we're just like super lucky with the HCM that we have that we
have this capability for employees to be able to go in, watch a video,
complete a training, do their little quiz all right from their phone. Which
is great because I think, you know, again, speaking to our
team, that next level of technology can can
be challenging. But everyone's super comfortable with their phone. It's

(10:33):
really easy. It's convenient. You know, people can do it in the break room
and then we don't have to make that additional technology investment, you
How have you tackled the concepts of
morale? And I think back to when the
pandemic was at its height and you had all of these employees

(10:54):
who were essential, right? They're on our manufacturing floors,
they're in our grocery stores, and they're dealing with everything
everybody else in the world is dealing with. But they're wearing masks and
having to go produce. So that's a dramatic example,
obviously, but I think it lends itself to, you
know, morale and and engagement looks different with this

(11:17):
Yeah. I mean, it's an extreme example. Right. The pandemic. But that was that
happened. That was the reality. And so, yeah, it's definitely something that we
keep in mind. And it's something that I think still lingers with these
teams as they don't forget that experience that they went through and
and how hard they had to work then. So. Yeah, morale
definitely looks different for this type of team. You have to think about, you know,

(11:38):
the motivating factors for deskless workers can be different for
administrative workers. You know, flexibility is a perfect example.
I think for a lot of like administrative workers, that flexibility is
a key component for retention. It's a big driver for engagement.
And obviously, that's not the case on this side. So, yeah, we really focus
on our end of like career development. That's where we dial in.

(12:00):
We, you know, we're picking out that key talent and focusing on
them and giving people the opportunity, you know, to progress with
the company. So we're showing them that we are invested in them and care about them.
And then I think also just really dialing
into the employee voice. So taking the time to hear what these
team members are actually thinking and feeling. You know, we do

(12:21):
that through surveys, but I also do it through focus groups and just going
out to the floor again and talking to the team and hearing what they have
to say. And then the key piece, obviously, is actually doing
something with that information and not just collecting it, but making the
changes and doing what you can to make adjustments
for that team. And I think that goes a long way in building morale

(12:41):
for people to feel like, hey, I'm the one actually doing the work. I'm
the one on the front line. Can you hear what I have to say about this?
Do you have specific metrics that you pay attention to
that might be different than, you know, a knowledge worker
Yeah, attendance is actually one. So we're really

(13:05):
dialing in on what is the purpose behind
some of the unexpected absences that we might have, kind of
associating those with patterns that we might have in production. Are
we having a lot more people call out during times that we're really, really busy?
So not only is that challenging from a production standpoint, but
is that telling us that maybe we don't have enough staff, that people are feeling

(13:27):
burnt out during this time, so they're calling out more? So that's definitely something
that we that we are focusing on in terms of like measuring
For those that are in a career development path, like
you talked about, what does that development look like for
them? What are their growth opportunities and how do you address that? Because
not every person who is a deskless employee, the

(13:50):
ultimate goal isn't to make them a desk employee. So growth
looks looks differently. So how do you have those conversations
What might be missed sometimes with this group
of people is like actually asking them what they want in the same
way that we ask other, you know, employees, like, what do you want your career
path to look like? That might be a little more defined. And so during our

(14:12):
review process and our quarterly check ins, that's a huge piece
as we just take the time to ask our employees, what else do you want to
learn? What else are you interested in that we do at the company that you're not doing
now? And then creating that pathway and also
focusing on pathways that don't always end up
at people management. So there's lots of ways that people can

(14:33):
grow and develop that's not just leading people. Not only do
people not always want to lead people, but you can only have
so many people leaders in a workplace anyways. So it's
figuring out those other pathways that are elevation, upskilling,
that's valuable to both the company and that employee for their time
here. And whenever they may or may not choose to move on,

(14:55):
they're upskilling themselves, but not just focusing on
So many times we have that in our head that this that we're kind of
still stuck on that ladder view of development where it's
like, OK, great. Now I'm a senior person. I'm a manager. Now
I'm a senior manager. And you're absolutely right. Some people do not

(15:15):
have that drive. They know themselves enough and just know that
that's not where their passion lies. So I love hearing that, that
your organization is taking that into account and really thinking more broadly about
what development looks like. You know, as you have
worked with this group and you've thought about the flexibility engagement,
what do rewards and recognition look like in your org? And I'm

(15:37):
always curious to find this out because I think with this population
especially, you have to get really creative. So
I'd love to hear some of the things that you're doing and maybe some of our listeners can
Yeah, yeah. I mean, I think this is something that we are still
figuring out in terms of what really works for our

(15:58):
team for a lot of different reasons. But, you know, some of the challenges that
we face are, you know, I think a lot of times when people
think of like rewards and recognition, there's always like compensation and
those types of things. But the other pieces that are like company events
where, you know, we're like having a holiday party or we're all
going to go to this place and do this fun activity together. When

(16:20):
you're a 24-5 operation, it's almost
impossible to figure out a time that works for the whole team. So
we really have to think about, okay, what else can we do on site
that works for our team? How can this work for everyone, both our admin
team and our production team? So to be honest, I don't have

(16:40):
a solution that would work for everybody. I think the key
is, really getting creative and knowing that, you
know, when you work with both of these groups, you're going
to have to put in a little bit of extra work to figure out something that's
that's going to work and just like staying open and knowing that that is
like part of the responsibility being an HR professional when you work with

(17:03):
The organization that I had mentioned earlier, the one that we put the flyers
up in the bathroom, one of the ways that they really connected
the desk employee with the deskless employee is every
salary employee was required to go and deliver groceries.
It was a grocery delivery company for one day as part of
their orientation. It was amazing and hilarious

(17:25):
all at the same time, because you have these people who might be a
high-level IT person who are out in the truck for
the whole day, and it just gave this really great perspective of
what the frontline worker is dealing with on an everyday basis,
and help to inform your job as a desk employee on
how to best support them, because really, they were the face of

(17:46):
the business, right? That's who our clients were seeing at the time. So,
so I love that the idea of around just getting really specific and
thinking about the group that you're supporting. And it might vary per
shift. I know that in this organization it did. You know, first shift
employees were kind of had a different kind of camaraderie than
our overnight employee. It just had a different vibe, you know, so

(18:08):
you had to be really sensitive to that. I wanna talk about decision
making and input from frontline employees. I think sometimes
they get lost in the shuffle of not really asking
their opinion. You've brought it up a couple times, but I'm curious, have you surveyed
the employees and have found something that you're like, you know what, this actually
had a big impact on our business or we made a change based on the data that

(18:33):
Yeah, so I think one way to like really get these teams
involved are like employee resource groups. Again, you can still run
into the issue of like, I have people across three shifts, we
can't have a common time for employee resource groups. So I have depended
on surveys a lot of time to get that to get feedback.
I think what came out of it most for us was the like

(18:55):
daily job rotation. So, you know, previously we
had most of our team kind of came in and did the same thing every
day because they were really good at it. And we were being really efficient that way. But
through that survey, we kind of learned that, well, people
aren't as happy as we thought doing that. So we implemented
like intern, you know, job rotation. So people are moving around on the production

(19:16):
floor and doing different things. And, you know, I first I
think we did see some impact to production where it's like
people are doing new jobs and they're figuring it out. But once they did, it
was like our efficiency went up like crazy because people were
not getting so tired or bored or whatever
the thing may be that they're doing repetitively. And kind of to go back

(19:37):
to your point of people going out and doing the
job of the frontline workers, that is something that we have our team
do here. You know, in one way or another, they find their way out
on the production floor. And it's very humbling. I have
worked side by side with our team, and they're like, Becca,
just get out of the way. You're not fast enough. And
so it is. And that helped me to understand like, wow, this

(20:00):
is a really, as good as these people are at doing this,
it's a really hard thing to do for eight hours a day. They'll probably be
better at it if they get a break. And so we
implemented that, and that was huge. And like I said, we've seen tremendous
I love that. As we wrap up our conversation, my last

(20:21):
question for you is if there is one or two misconceptions
that you think exist out there about on-site staff,
What would you want our audience to walk away with? Gosh, I think
it's just, I don't know if this is a misconception, but I think it's
just always remember to keep this group within
the conversation. Again, they make up So much of

(20:43):
our workforce, we all depend on frontline workers in one way or another
for so many aspects of our lives. So it's just keeping them in
mind when we're talking about flexibility. You know, that's how we
maintain like inclusion and equity and our workforce
is like thinking about all those factors. I think the other piece is
that there are plenty of people that still enjoy coming

(21:03):
in and doing their jobs. You know, there is some value in
that. And, you know, I don't want to I don't want anyone coming at me about, you
know, not working from home. I think all of that is fantastic. But there
are plenty of people that still love to come in and do what they do. And a
lot of those are our friendly workers and our deskless workers. So kind
of just remembering that they're all there and they want flexibility, too. So

(21:24):
as the H.R. professionals carry on these really important conversations, just
Thank you so much for taking a few minutes of your
day to sit and chat with me about the deskless worker. I think
there's such an important part of our society. So what a

(21:46):
I hope you enjoyed today's episode. You can find show notes
and links at thehrmixtape.com. Come back
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