Most founders are chasing the wrong thing—and it’s killing their startups.
Rob Snyder, CEO of Waffle and Reframe, breaks down the biggest mistake early-stage founders make: focusing on pain points instead of projects.
In this episode, we dive into:
🚀 The real way to find product-market fit
🛠️ Why your customers’ “pain points” don’t actually matter
📈 How to use case studies to close deals faster
If you're trying to scale your startup, this conversation is a must-listen.
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