How can we protect creative thinking?

Scott Belsky - Chief Strategy Officer, Adobe

Every organization has a culture–whether it be a family, a company, or even a sports team. Most of the time, there’s an unspoken assumption that people on the team will share a set of attributes and values. Over time, this can lead to a homogenizing effect–also known as groupthink. Deviations become less frequent, because they disrupt the balance. But in our ever-changing world, is that really what we want? Our guest today has spent years building cultures, teams, and platforms with a singular focus: giving new ideas the oxygen they need. He’ll help us reflect on the question:  

How can we protect creative thinking?

A conversation with Scott Belsky, on this episode of Lead With a Question.

Guest Bio:

Scott Belsky is an entrepreneur, author, investor, and now serves as EVP & Chief Product Officer at Adobe. Scott founded Behance, the leading online platform for the creative industry to showcase and discover creative work, and served as CEO until Adobe acquired Behance in 2012. He is an early product advisor and investor in Pinterest, Uber, Carta, Flexport, sweetgreen, Ro, as well as several others in the early stages. Scott is also the author of two national bestselling books: Making Ideas Happen and The Messy Middle, writes a popular monthly newsletter called *Implications,* and founded 99U, a publication and annual conference devoted to productivity in the creative world.

Scott's website:

https://www.scottbelsky.com/

Scott's newsletter:

https://www.implications.com/

The Messy Middle book:

https://www.themessymiddle.com/

Making Ideas Happen book:

https://www.scottbelsky.com/bio-part-3-1

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