In this episode of the Retail Growth series I will be speaking to Claire Boscq Scott. Claire is a bestselling author and creator of the BizShui Method whereby Feng Shui principals are applied to organisations to improve and grow customer and employee experiences.
I will be discussing:
- How Retailers can implement Feng Shui methods to drive a better experience that drives growth in a business.
- Using the sensory experience by touching on one of the 5 senses when a customer is visiting your store and how you can leverage this to increase dwell time and conversion in your store.
- Often underestimated such as smell some stores have perfume scented around the store to draw customers in or to peak their interests. We will discuss examples of brands that are doing this and getting phenomenal results.
We will discuss how Retailers can implement these strategies in their business that will make a great impression on customers visiting their stores but will also increase revenue and growth for those businesses.
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