Retail Relevancy with Ted Rubin and John Andrews growing your Retail Brand to the future

Louise will be discussing the future of Retail with two John Andrews a Retail strategist and thought leader and Ted Rubin a bestselling author and leading Marketing expert. They just released a book called "Retail Relevancy" that is filled with strategies and techniques around growing your Retail business.

We discussed:

• How Retailers can drive omnichannel and customer first experiences both online and instore.
• The supply chain challenges that emerged during Covid and how retailers can navigate around this through locally sourced suppliers and keeping the touch point for customers consistent when there are challenges.
• Use a customer first model that starts with your internal customers first your staff how do you support them in becoming brand advocates and ambassadors for your brand.
• Convenience is key for Retailers moving forward so how can retailers be more convenient and what does that even mean we will discuss this as it is a strategy we see being used by Amazon, Walmart and lots more. 
• CRM and Coupons the role they will play in the future of retail currency, how they can drive brand loyalty when used in the right way.
• How does Retailers communicate with their customers are they listening to them in the way they wish to be communicated to.

Get ready to learn and gain knowledge and inspiration on this power packed conversation.