In business, first impressions matter. Often, your brand’s first interaction with a potential customer is visual. Whether it’s your logo, your website, a printed flyer, or a social media post, the quality of your graphic design plays a major role in shaping how your business is perceived.
Unfortunately, many businesses make the mistake of treating design as an afterthought. Maybe a friend offered to help with a logo, or someone in the office dabbles in Photoshop. While that might seem like a cost-saving move at first, amateur design can actually cost you much more in the long run.
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