Music Makin Cents Podcast

In this episode, we talk about: The concept of creating an 'adult hip hop' category to bridge the generational divide in rap music. How this could benefit both older and younger artists by allowing them to cater to their respective audiences, and the ongoing debate between traditional and modern HipHop styles. The challenges older artists face in staying relevant, the impact of dance trends on careers, and the importance of targete...

Capturing and holding audience attention as an artist is the most important thing. If people don't know who you are then they can't support you. Having a website is crucial for building a fan base and monetizing your art, and getting people to your site from streaming platforms is so simple, most overlook it. Learn how simple it can be to take people from streaming to your site in this video. #MusicAttention #FanGrowth #StreamingMa...

In this episode, we talk about: How to learn the importance of consistent releases, targeted content creation, and savvy marketing strategies. The benefits of diversifying your streaming presence beyond Spotify to platforms like YouTube Music and TikTok. Practical tips for DIY music videos and artwork with free tools like CapCut and Canva. How to build a solid fan base and elevate your music career with these expert tips! Plus much...

Many artists dream of getting signed to a record label, but the harsh reality is: signing doesn't guarantee success and can lead to being shelved in a bad contract. Building a strong personal brand as an independent artist and mastering the business side of music are essential for long-term success. Social media's power in growing your career is underestimated too much. Before considering label offers, make sure your music career i...

In this episode, we talk about: The importance of data in the music industry, the need to focus on both traditional and internet numbers, the significance of data in making money, including streaming numbers, ticket sales, merch, and social media followings. We also discuss the importance of proper communication with fans and segmenting audiences to provide personalized content. The role of record labels in utilizing data and the p...

Understanding and directly communicating with your fans is essential for musicians aiming to turn their passion into a career. By leveraging email direct communication, artists can effectively engage with fans, gather insights, and create a loyal following. Remember, your primary role is to entertain and connect, not just to sell. Building a strong brand and implementing effective marketing and sales strategies are key steps to mak...

In this must-listen episode, we talk about: the importance of crafting a strong brand and image as an independent artist. Why investing time, effort, and money is crucial to your success. How large budgets don't ensure success in music marketing and why your image, culture, and talent are key in attracting fans. Adjust your perspective, make wise investments, and cultivate patience for lasting success in the music industry. Plus mu...

In a constantly changing music industry, the difference between a scam artist and a true musical artist is crucial to success. Stay far away from the deceptive tactics like playlist campaigns, stream teams, bot farms, and engagement teams used by scam artists. See the power of playing by the rules and embracing organic marketing to achieve lasting success. By sharing knowledge and supporting one another, artists can navigate indust...

In this must-listen episode, we dive deep into the world of #MusicMarketing and expose the inauthenticity of stream teams, bot farms, and engagement teams. Learn why genuine fan engagement trumps manufactured success and how artists can leverage podcasts and personal branding to build real connections. Discover the importance of understanding the business side, investing in knowledge, and maintaining health for long-term success. U...

In this episode, we are joined again by S. Capone, an artist manager. We discuss: Mastering your brand and knowing your target audience. Why treating streaming platforms like Spotify, Apple Music, and YouTube as marketing tools rather than sales platforms is crucial. The art of direct-to-consumer strategies to build genuine connections with your fan base, and leverage podcasts to amplify your reach. Understand your genre, and consi...

There's no secret to converting strangers into loyal super fans, just proven strategies! The power of giving before asking, building a tight-knit community, and the fan journey from followers to super fans is real. Direct communication through email newsletters can deepen connections, while leveraging social media and streaming platforms for organic growth and engagement. #CommunityBuilding #FanJourney #OrganicGrowth #TikTokMusic #...

On this episode of the podcast, we talk about: "Rockism" and its impact on music, even on HipHop. We reveal the crucial role of songwriters and the use of backing tracks in the creative process. Also, how highly creative individuals tap into a universal dimension beyond space and time. The importance of authenticity and experimentation in artistry, exploring the evolution of music genres and the significant influence of 90s rock an...

Have you ever noticed the parallels between music marketing and hitting the gym? Just like in the gym, where some nail their exercises while others struggle, the same applies to marketing your music. Avoid the common pitfall of randomly spamming links like aimless reps – instead, focus on targeted outreach and engagement. Learn how to cultivate a genuine fan base that resonates with your artistry, ensuring real strength in your mus...

In this episode, we are joined by Mike Cole aka S. Capone, an artist manager. We discuss the challenges faced by aspiring artists and the importance of understanding technical business elements. How controversy can impact your career and why registering your music with Performance Rights Organizations (PROs) is crucial. How to use technology for effective self-promotion and maximize your success by leveraging available resources. W...

Unlock the full potential of your music career by treating it as a legitimate business! I believe registering your music with Performing Rights Organizations (PROs) is a must to ensure you're not leaving money on the table. It's important to establish an LLC for your music to safeguard your personal assets against potential lawsuits. There are severe legal and financial risks of not properly setting up your music business. These ar...

In this episode of the Music Making Cents Podcast, we are joined by Poe The Passion, the CEO of Big Buff Records, to discuss the challenges faced by independent artists, the importance of brand protection, and the impact of artists' words. We touch on the importance of registering with ASCAP or BMI and also the importance of patience, visual identity, and staying true to oneself in artist development and marketing. We also highligh...

Building a solid brand is crucial for musicians to gain loyal fans and grow their fan base. It is important to stand for something and be intentional with your brand. A strong brand resonates with your music and is reflected in your content on social media. Building a deep connection with your audience is key, and word of mouth is a powerful referral method. It is essential to create video content that aligns with your brand and hi...

On this episode of the podcast, we talk about: the importance of creating entertaining and engaging content that aligns with an artist's brand, the need for artists to go where their audience is and provide value through visual content, debunk the notion that music should speak for itself and highlight the role of visuals in capturing attention and building a fanbase, protecting intellectual property and registering music, AI-gener...

TikTok isn't just about those trendy dances anymore. It's the #1 place for music discovery, even over Youtube. The stigma is outdated, the reality is that social media is a place for authentic engagement with your audience. Harness the power of TikTok to showcase your craft while captivating your audience like never before. #TikTokGold #authenticengagement #socialmediarevolution #CraftShowcase #DigitalDomination #tiktokvibes #authe...