No Brainer - An AI Podcast for Business
AI is changing everything, including how leaders build their companies, strengthen their brands, and create demand. In this bi-weekly podcast, Greg Verdino and Geoff Livingston share the big news, trends, and lessons learned from AI evolutions as they impact business leaders. From observations inside the enterprise to the biggest AI announcements and everything in between, get the latest information you need to succeed.
Episodes
July 17, 2024 • 35 mins
In this special episode, the AI Knowhow podcast team – Knownwell CEO David DeWolf, CMO Courtney Baker, CPO Mohan Rao, and CSO Peter Buer – take over the No Brainer podcast to dive into how to decipher AI hype and (perhaps) overambitious hope.
Is AI poised to solve all of humanity’s problems? Or are we headed for a tech-driven catastrophe? This episode of AI Knowhow dives into the polarizing world of AI hysteria to separate the hy...
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July 1, 2024 • 44 mins
In this conversation, Geoff Livingston interviews Lisa Adams, a CMO known for her expertise in AI. They discuss the importance of trust and authenticity in AI, the challenges of implementing AI responsibly, and the potential for AI to enhance human connection. Liza Adams and Geoff Livingston touch on the rise of PR, the importance of creating personalized and engaging experiences on websites, as well as the need to diversify market...
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June 19, 2024 • 42 mins
On today's No Brainer, Greg and Geoff serve up a power-packed two-topic episode. In the first half, they dig into the AI Maturity Model they just released at their AI consultancy CognitivePath. Incorporating inputs from 100+ enterprise AI decision-makers, the maturity model lays out five stages and seven paths to take any organization from AI zero to AI hero. Greg and Geoff discuss why they feel the market needs a comprehensive mat...
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June 5, 2024 • 48 mins
On today's episode, Greg is joined by Jennifer Ives -- a seasoned leader working at the intersection of business and technology, an in-demand AI advisor to C-suite executives, and all-around big thinker.
Together, Jennifer and Greg set out to bust some AI myths. Is your organization really falling behind? Is everyone else already using AI? And isn't "everything" AI these days, anyway? Does AI literacy matter for line-of-business ...
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May 22, 2024 • 53 mins
In today’s episode, AI Marketers Guild (AIMG) founder and fractional CMO David Berkowitz joins Greg Verdino and Geoff Livingston for a wide-ranging discussion about the state of AI in marketing.
The show kicks off with David’s summary of key findings from AIMG’s recent Q1 2024 marketing AI trends report. From there, they dive into the use cases for AI in various marketing functions and touch on the challenges and opportunities of i...
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May 8, 2024 • 52 mins
Knownwell CMO Courtney Baker joins Greg and Geoff to discuss the role of AI in marketing and professional services.
The three discuss the importance of leveraging AI to enhance professional services companies' capabilities and relationships. Courtney emphasizes the value of relationship data in professional services and how AI can help organizations gain actionable intelligence to proactively engage with clients and prevent churn....
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April 24, 2024 • 50 mins
Special guest Eyelevel.ai CEO Neil Katz joins Geoff and Greg to discuss generative AI's hallucination problem. Large language models' (LLMs') propensity to hallucinate in their answers represents one of the biggest barriers to enterprise adoption. Eyelevel boasts a 95% accuracy on private instance responses by using its APIs and tools to prepare proprietary data for LLM consumption.
The trio dives into the LLM marketplace, includin...
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April 10, 2024 • 46 mins
On today’s episode of No Brainer, Geoff Livingston and Greg Verdino chat with Steven Freidkin, Founder and CEO of Ntiva. Ntiva offers a full range of IT managed services to growing businesses. It’s no surprise that they’re implementing AI internally and fielding plenty of calls from clients about everything from Microsoft Copilot to more sophisticated AI business use cases driven by proprietary data.
In today’s conversation, we cov...
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March 28, 2024 • 58 mins
In this episode, Greg and Geoff answer listener questions from Lisa Nirell, Phil Gerbyshak, last week's guest Paul Chaney, and TikTok commenters in an open-mic mailbag format. They discuss the challenges of educating organizations on AI integration, emphasizing the importance of alignment, change management, and training. They explore why people prefer fake AI-generated images of themselves and the potential impact on corporate rec...
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March 13, 2024 • 59 mins
On this episode of No Brainer, we're joined by Paul Chaney. Paul is the editor of the AI Marketing Ethics digest -- a newsletter that explores the intersection between marketing and (you guessed it) ethical AI. Paul is a digital marketing veteran who was drawn to the subject of responsible and ethical AI when he saw how how few of the marketers who are racing to adopt generative AI tools are having serious conversations about key e...
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February 27, 2024 • 54 mins
Yahoo! Finance found that executives are only half as likely to mention AI on their earnings calls. Research from BCG found that enterprises aren't as enthusiastic as they used to be about generative AI. Even Sequoia Capital -- a major investor in AI startups --- has argued that the majority of AI tech companies are struggling to nail their value proposition. And all of this is happening as researchers find that OpenAI's ChatGPT pl...
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February 14, 2024 • 46 mins
In today's podcast, the conversation centers around Google's deprecation of third-party browser cookies, its impact on marketers, and whether AI might be part of the plan for moving digital marketing forward. Greg Verdino and Geoff Livingston discuss the importance of first-party data, the challenges of unifying data, the role of AI and machine learning in data cleaning and personalization, and -- of course -- the need for a strate...
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January 31, 2024 • 53 mins
Taylor Swift is taking over the world... Fake Taylor Swift is taking over the Internet (and hawking Le Creuset pot and pans). In this episode of No Brainer, Greg and Geoff explore the effects of AI-generated deep fakes, misinformation, and disinformation on brands.
In the second part of the show, the guys flip the script to look at how some brands are using the same technology behind deep fakes to put synthetic spokespeople to wor...
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January 19, 2024 • 54 mins
Greg Verdino and Geoff Livingston, principal analysts from CognitivePath run down the most important AI news stories from this year's Consumer Electronics Show and give their take on what they mean for marketing decision-makers.
Correction: During this episode, Greg refers to the FTC banning Walgreens from using facial recognition technology for five years. He misspoke. The correct retailer is Rite Aid. https://www.ftc.gov/news-eve...
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December 13, 2023 • 52 mins
It's our big year-end blow-out! For this episode, we're joined by AI expert extraordinaire, Jeremiah Owyang, as we each make three bold predictions for AI in 2024. Anyone who knows Jeremiah knows that he's made a career out of being a step or two ahead of just about everyone else when it comes to making sense of the intersection between business and technology. For anyone who doesn't know him, Jeremiah is a long-time industry analy...
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November 29, 2023 • 40 mins
A year! That's right -- it's been a full year since ChatGPT came onto the scene and sent the world into a tizzy over generative AI. To celebrate the occasion and because 2023 is winding down, Greg Verdino and Geoff Livingston taking a look back at the "Year of AI." What trends, tech, big news, and boo-boos caught and kept our attention during a year that was (shall we say) eventful? Listen or watch this pipin' hot episode of No Bra...
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November 19, 2023 • 35 mins
Around mid-day on Friday, November 17, Sam Altman -- the high-profile CEO of OpenAI -- was fired without notice by the organization's non-profit b0ard. CTO Mira Murati was elevated to interim CEO, president Greg Brockman lost his own board seat and subsequently quit, and several senior AI researchers resigned too. Word on the street is co-founder and chief scientist Ilya Sutskever was the man behind the moves and put the debate bet...
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November 15, 2023 • 59 mins
At their first-ever DevDay, OpenAI announced GPT-4 Turbo with a massive new context window, training data through April 2023, and more cost effective API calls. But the news that most marketers latched onto was the launch of GPTs – a new way for anyone to create a tailored version of ChatGPT to be more helpful in their daily life, at specific tasks, at work, or at home. And then share that creation with others on ChatGPT paid plans...
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November 1, 2023 • 70 mins
This one's for the photographers, the artists, the agency creative directors, the designers, and anyone who likes to dabble with visual creativity.
We go deep into the rapidly evolving world of AI image generation. What might have seemed like a two-horse race between Midjourney and Stable Diffusion is now a four-horse (or more!) race in which major players like Adobe and OpenAI are betting on easy access and massive distribution to...
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October 18, 2023 • 61 mins
In this special episode, Geoff Livingston interviews Forum3 co-CEOs Adam Brotman, of Starbucks and JCrew fame, and Andy Sack, a Satya Nadella advisor about their new AI crowdsourcing platform Hive3. Hive3 aims to let brands run ‘creator content’ contests to source creative for marketing campaigns. AI-powered creators are encouraged to enter contests with AI works for brands.
It’s a fun concept. The three dive into how it works for ...
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