In "EP 12: The 5-Second Rule in Marketing" of the “One Eye Deer” Podcast, we learn how you can capture your audience’s attention fast in today’s world.
Global connectivity, high-speed Internet, and social media caused people's attention spans to drop significantly. Brands, businesses and content creators are fighting for consumers' attention every single second of the day.
According to a research by Wyzowl, our attention span has decreased in just 15 years.
In the year 2000, the average attention span was 12 seconds. In 2015, the average attention span was 8.25 seconds, and I'm sure in 2022 it's around 5 seconds.
In fact, scientists reckon we now have shorter attention spans than goldfish who have an average attention span of 9 seconds.
Therefore, to make an online impression and stop consumers from scrolling past your content, or ad, you need to capture your audience’s attention within 5 seconds.
How to do so?
Join certified marketing management consultant, J C Sum, as he talks further on how you can apply the 5-second rule in your marketing strategy.
Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.
About One Eye Deer:
The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.
If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com
The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.
One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake
Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com