In "EP 8: What Brazilian Jiu-jitsu Can Teach You About Making Money" of the “One Eye Deer” Podcast, we explore how the attempt by the Gracies to showcase Brazilian jiu-jitsu during the ultimate fighting championship or UFC paid off.
The Gracies are a legendary family from Brazil that developed the modern BJJ system in around 1920 and passed down to subsequent generations.
The chosen brother to represent the Gracies in UFC 1 was Royce Gracie. UFC 1 was the first mainstream mixed martial arts or MMA tournament. He was not the best or biggest Gracie fighter but they wanted to show that a smaller fighter could beat bigger fighters with BJJ. The motivation for presenting UFC was to showcase Gracie's Brazilian jiu-jitsu system to the world.
Ultimately, pun intended, their attempts paid off. Royce ran through the UFC tournament and beat 3 opponents (all larger than him) in one night to win UFC 1. He would repeat the feat the next year at UFC 2.
Eventually, BJJ got the global exposure and rise in popularity that was intended. Today, every MMA fighter on the planet will train BJJ as one essential part of their skill set.
So what’s the secret behind the success of BJJ?
Join certified marketing management consultant, J C Sum, as he discusses further what you can learn from the Brazilian jiu-jitsu to make more money for your career or business.
Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.
About One Eye Deer:
The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.
If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com
The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.
One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake
Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.