In "EP 8: What Brazilian Jiu-jitsu Can Teach You About Making Money" of the “One Eye Deer” Podcast, we explore how the attempt by the Gracies to showcase Brazilian jiu-jitsu during the ultimate fighting championship or UFC paid off.
The Gracies are a legendary family from Brazil that developed the modern BJJ system in around 1920 and passed down to subsequent generations.
The chosen brother to represent the Gracies in UFC 1 was Royce Gracie. UFC 1 was the first mainstream mixed martial arts or MMA tournament. He was not the best or biggest Gracie fighter but they wanted to show that a smaller fighter could beat bigger fighters with BJJ. The motivation for presenting UFC was to showcase Gracie's Brazilian jiu-jitsu system to the world.
Ultimately, pun intended, their attempts paid off. Royce ran through the UFC tournament and beat 3 opponents (all larger than him) in one night to win UFC 1. He would repeat the feat the next year at UFC 2.
Eventually, BJJ got the global exposure and rise in popularity that was intended. Today, every MMA fighter on the planet will train BJJ as one essential part of their skill set.
So what’s the secret behind the success of BJJ?
Join certified marketing management consultant, J C Sum, as he discusses further what you can learn from the Brazilian jiu-jitsu to make more money for your career or business.
Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.
About One Eye Deer:
The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.
If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com
The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.
One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake
Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.
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