EP314: Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect with Tim Bradley

Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect

EP314 Profit With A Plan Podcast Released August 5, 2025

Guest: Tim Bradley, Co-Founder of Pennant Video Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

 

🎙️Episode Summary: In this high-impact episode of Profit With A Plan, Marcia Riner is joined by Tim Bradley—co-founder of Pennant Video and the mind behind the Video Marketing Trifecta™—to talk about how B2B brands can use video strategically after they’ve captured attention. Forget top-of-funnel vanity metrics. This is about turning interest into trust, and trust into conversions—while building a powerful ripple effect across your entire marketing ecosystem. Whether you're a scrappy startup or an established brand, you'll learn how to elevate your message with scalable, story-driven video content that actually drives pipeline results.

🔑 Key Takeaways:

• How the Video Marketing Trifecta™ (Anthem, Explainer, Endorsement) drives mid-funnel conversions

• The ripple effect of video across your entire digital footprint

• Real-world strategies for small businesses to compete with high-production brands using smart, authentic storytelling

• The importance of aligning your video library with your sales team’s needs

• How to build trust through production value—without breaking the bank

⏱️ Timestamps & SEO Topics:

00:05 – 00:52 🎯 Introduction to Tim Bradley & the Video Marketing Trifecta™ Keywords: B2B video marketing, mid-funnel engagement, marketing framework

01:17 – 02:56 🎯 What is Profit With A Plan? Keywords: business profitability, scaling strategy, business valuation, Marcia Riner

03:15 – 03:41 🎯 Tim’s Bio: 20 Years in Storytelling & Scalable Strategy Keywords: creative leadership, B2B tech brands, Pennant Video

04:15 – 05:01 🎯 From Childhood Storytelling to Brand Strategy Keywords: creative origin story, video production journey, storytelling in business

06:00 – 07:28 🎯 Why Video Needs to Be a Priority in B2B Marketing Keywords: video-first mindset, digital content strategy, ripple effect of video

07:29 – 08:33 🎯 Video Builds Brand Trust & Sales Enablement Simultaneously Keywords: sales enablement tools, brand trust, professional video vs DIY

09:33 – 11:05 🎯 The Real Work Starts After the Click—Why Mid-Funnel Matters Most Keywords: buyer journey, digital touchpoints, mid-funnel strategy

11:52 – 13:14 🎯 Keeping Engagement After the Click: The “Messy Middle” Keywords: customer journey, attention to action, funnel strategy

13:14 – 15:18 🎯 Breakdown of the Video Marketing Trifecta™: Anthem, Explainer, Endorsement Keywords: brand anthem video, explainer video strategy, customer testimonial videos

15:18 – 16:41 🎯 How to Produce High-Quality, Authentic Testimonials That Convert Keywords: video testimonials, customer proof, production value, trust-building content

17:00 – 20:51 🎯 Why Explainer Videos Are the Workhorses of B2B Sales Keywords: explainer videos, sales video library, personalized buyer experiences

23:44 – 26:17 🎯 The Power of Anthem Videos for Emotional Connection Keywords: brand mission video, emotional marketing, values-based messaging

26:34 – 28:06 🎯 Why Every Small Business Needs a Strategic Video Plan Keywords: small business marketing, B2B storytelling, brand positioning for startups

28:06 – 31:57 🎯 Budget-Friendly Tips: How Smaller Firms Can Apply the Trifecta™ Keywords: startup video marketing, affordable brand video, scalable content strategy

32:25 – 33:59 🎯 The Ripple Effect: Maximize ROI From a Single Video Asset Keywords: content repurposing, digital brand strategy, video ROI, scalable content

34:00 – 36:00 🎯 Final Thoughts: Your Video Library is a Business Asset Keywords: content library, B2B lead nurturing, evergreen marketing

36:02 – 37:35 🎯 Where to Learn More from Tim Bradley & Pennant Video Keywords: Pennant Video, video marketing ebook, funnel-focused playbook, Tim Bradley LinkedIn

🔗 Resources Mentioned:

• Free eBook: Funnel-Focused Video Marketing Playbook at pennantvideo.com

• Follow Tim on LinkedIn: Tim Bradley | Pennant Video

 

🔎  SEO Keywords: B2B video marketing, Video Marketing Trifecta™, mid-funnel strategy, testimonial videos, explainer videos, anthem videos, video marketing for tech brands, marketing funnel content, brand storytelling, customer journey, video ROI, scalable video strategy

 

💰 This episode is sponsored by Profit Booster® Podcast Monetization Hub. 

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