GUEST: Ā Andy Halko, founder of Insivia & Author of The Buyer Centric Operating System HOST: Marcia Riner, Business Growth Strategist & CEO of Infinite ProfitĀ®
šÆ Episode SummaryYou may think you're customer-focusedābut if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior.
š„ What Youāll Learn-
Why most buyer personas fail in todayās fast-changing market
-
The real reason your product or offer isnāt converting
-
What AI buyer twins are and how to use them
-
How to test marketing assets before spending a dollar
-
Why direct customer feedback is often misleading
-
How to adapt to the rise of the omniscient buyer
[00:00] Are you truly buyer-centricāor building backwards? [06:40] Why most personas fail and what to use instead [11:50] Creating and using AI-powered customer twins [17:10] Using BuyerTwin to test offers before launch [22:35] How to pivot when your market shifts [27:15] Innovating to match buyer needs in real time
š Resources & Linkshttps://andyhalko.com https://insivia.com https://buyertwin.comĀ
š¼ About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit BoosterĀ® strategies, and CEO of Infinite ProfitĀ®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth moreāwhether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
š Questions? Call (949) 229-2112 https://InfiniteProfitConsulting.com
š Profit-Driven Resources (CTAs)š° Profit BoosterĀ® Podcast Monetization Hub Turn your interviews into a client-generating machineāwithout adding more work to your plate. š Learn more at ProfitBoosterPod.com
š Free Growth & Marketing Audit Your leads should be converting. Letās find out whatās missing. š Book yours now at ProfitBoosterBiz.com
š§ Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.