Course Creation for Coaches: What Makes a Good One (and What Doesn’t) with Sara Vezensek (Captain)

When a course works, it changes everything. When it doesn’t, it’s just a waste of time. In this episode, Sara Vezensek breaks down what separates high-impact courses from the digital junk pile. She and I dive into clarity, frameworks, client readiness, and why “messy action” always beats perfection.

Guest Bio: Sara Vezensek is a Captain Endotype coach and course creation strategist for ambitious women entrepreneurs. She specializes in high-ticket offers, money mindset shifts, and creating frameworks that scale without burnout.

 

Timestamps:

13:00 – Sara’s unlikely path from yacht chef to business coach

18:00 – Why your knowledge ≠ your certifications

24:00 – Good vs bad courses and the #1 mistake creators make

30:00 – The clarity triangle: passion + problem + profit

38:00 – When coaches are actually ready to build a course

46:00 – The danger of chasing followers instead of sales

48:00 – Messy action, imposter syndrome, and growing through discomfort

Connect + Learn: Free Training: Find Your Million-Dollar Course Idea Instagram: @saravezcoach Explore More: Join Laura’s Marketing Lab → www.ravingcoaches.com/lab