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July 10, 2025 11 mins

 I said the word "audit" and half of you probably flinched. I get it. But if you're a coach who wants a business that works, we’ve got to talk about where your time and money are really going. This week on the podcast, I break down how I audit my business expenses (including the graveyard of domain names), and how I track my time so I can see exactly where I’m leaking hours—or hiding from the hard stuff like follow-up calls.

This isn't about spreadsheets and suffering. It's about awareness. If you don’t know where you’re at, you can’t move forward.

If this hits a nerve and you want to sort it through, book a Connection & Direction Call. Or dive into the Stop Calling Yourself a Coach course and fix your messaging while you're at it.

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