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February 12, 2025 34 mins

Whitney Keir is an operations strategist and the founder of Lava Virtual that is dedicated to helping business owners manage operational challenges. 

In this episode of Ready, Set, Paid Ads, she shares how her company has grown backed by the power of paid ads. She shares insights on lead generation, the effectiveness of lead magnets, and the importance of being familiar with ad platforms like Ads Manager. We dive into the pitfalls of boosting posts without clear strategy and the value of understanding marketing data for better decision-making. 

A great episode for anyone looking to dive into Ads for their business!

You can connect with Whitney and learn more at https://www.instagram.com/lava.virtual/ 

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