In this episode of Revenue Today, host Jared Robin interviews Lindsay Cordell, the GTM Analyst and Founding Partner at Go-To-Market Partners. With a background in revenue operations, Lindsay has extensive experience in helping companies optimize their go-to-market strategies and improve their overall efficiency.
Jared and Lindsay discuss the importance of a collaborative approach to go-to-market (GTM) and debunk the myth that GTM should be solely owned by the marketing department. Lindsay emphasizes the need for alignment and equal involvement from all departments, including sales, marketing, product, customer success, and revenue operations. She also highlights the challenges faced by companies in the current economic climate and provides insights on how to recalibrate and focus on efficient growth.
Takeaways
- GTM should be a collaborative effort involving all departments, not just marketing.
- Efficient growth is more sustainable and desirable than artificial growth.
- Companies should focus on their ideal customer profile and prioritize segments that are still able to spend.
- Agile marketing and quick adaptation to market changes are crucial for success.
- Revenue operations play a critical role in ensuring alignment and efficiency across all GTM teams.
Quote of the Show
"Cutting inefficiencies in your GTM system requires equal involvement from all departments." - Lindsay Cordell
"Focus on efficient growth rather than artificial growth for long-term success." - Lindsay Cordell
"Agile marketing and quick adaptation to market changes are crucial for success in the current economic climate." - Lindsay Cordell
Connect with Lindsay in the links below:
- LinkedIn: https://www.linkedin.com/in/lindsaycordell/
- Website: https://gtmpartners.com/
Ways to tune in:
- Amazon Music: https://music.amazon.com/podcasts/40b665df-1a4f-455a-a514-ef599fd1a106
- Apple Podcast: https://podcasts.apple.com/us/podcast/revenue-today/id1626063261
- Spotify: https://open.spotify.com/show/38z3wZIAcpoAYF5LQ65xON
- Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZXRvZGF5LmxpdmUvZmVlZC54bWw
- YouTube: https://youtu.be/6KEho9RSaHs
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