Rebecca Marshburn is the Head of Community at Common Room. She has previously worked at Airbnb and AWS in content and community roles.
In this episode of Revenue Today, Rebecca debunks the myth that community and go-to-market (GTM) strategies should be kept separate. She believes that community and GTM should intersect and work together to achieve better outcomes for both community members and business goals. By bringing community and GTM closer together, companies can build stronger partnerships and improve user experiences.
KEY TAKEAWAYS
- Community and GTM should not be kept separate; they should intersect and work together.
- Community can contribute to GTM goals by providing support, generating awareness, and increasing engagement.
- Key metrics for measuring the success of a community include community responsiveness, time to responsiveness, and the quality of answers provided.
- The dark funnel refers to unattributable community interactions and conversations that can influence GTM strategies.
- Building a community requires understanding the purpose of the community, identifying the target audience, and creating a value exchange for community members.
QUOTES
- "Community and GTM should intersect and come together for better outcomes." - Rebecca Marshburn
- "Don't build a community for someone, build a community with someone." - Rebecca Marshburn
Connect with Rebecca in the link below:
Ways to tune in:
- Amazon Music: https://music.amazon.com/podcasts/40b665df-1a4f-455a-a514-ef599fd1a106
- Apple Podcast: https://podcasts.apple.com/us/podcast/revenue-today/id1626063261
- Spotify: https://open.spotify.com/show/38z3wZIAcpoAYF5LQ65xON
- Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cucmV2ZW51ZXRvZGF5LmxpdmUvZmVlZC54bWw
- YouTube: https://youtu.be/6KEho9RSaHs
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