Today, we welcome Jason Bay, Founder and CEO of The Outbound Squad. He shares insights on the SDR model most companies use today, effective cold calling, email marketing, and much more.
Jason talks about the pros and cons of using AI and similar technologies in sales. Sales reps need to take advantage of these tools but also be wary of using generic and robotic assets for their cadences.
Takeaways
- The SDR model is not a good fit for many companies.
- Understand how acumen will help you craft your messaging.
- Don’t use AI until it can "think outside the box".
- In sales, if you don't know how to write effective emails and it's your main job, you are going to be replaced because the technology is already here.
Quote of the Show
"In sales, you're starting from a place of skepticism. It's one of the few professions that we do where the people that we speak with on a daily basis are inherently skeptical of us. We're starting from behind the starting line and most professions are not like that." - Jason Bay
Connect with Jason in the links below:
- LinkedIn: https://www.linkedin.com/in/jasondbay/
- Website: https://outboundsquad.com/
- The Outbound Squad Podcast
Ways to tune in:
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