Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: "January 2025 State of Marketing for Roofers." In this episode, Chris Hunter breaks down the most recent marketing trends impacting the roofing industry, from seasonal slowdowns to shifts in ad costs and new AI-driven tools. As roofing companies prepare for the year ahead, we provide practical insights to help you adjust your strategy, maximize your ad spend, and stay ahead in a constantly changing market. Tune in for actionable tips to drive business growth and navigate the evolving marketing landscape.
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:29] - Intro
[00:30 - 03:43] - Marketing Shifts Every Roofer Needs to Know — January 2025 Edition
[03:44 - 05:57] - Post-Holiday Marketing Costs: How Roofers Can Maximize ROI in 2025
[05:58 - 07:58] - Roofing Leads Start on Google: How to Stay Ahead as AI Evolves
[07:59 - 09:48] - Ad Spend Strategy for Roofers: Why 5-10% of Revenue Is the Sweet Spot
[09:49 - 11:17] - AI for Roofers: Why ChatGPT and Other Tools Are Game-Changers
[11:18 - 15:38] - AI in Action: AI Voice Assistant Demo for Roofing Sales
[15:39 - 17:40] - AI Demo Part 2: How Chatbots Can Handle Roofing Lead Follow-Ups
[17:41 - 20:03] - Episode Wrap-Up & Biggest Takeaways
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.