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April 11, 2025 32 mins

Welcome to Roofer Growth Hacks! In this episode, I sit down with Ryan Groth, founder of Sales Transformation Group and a former professional baseball player turned sales expert. Ryan has helped over 500 roofing businesses grow through his innovative sales systems.

We dive into actionable growth hacks for roofing contractors, focusing on how to build a high-performing sales team and optimize your sales process. Ryan shares his expertise in sales transformation, offering valuable insights to help you overcome growth challenges and elevate your roofing business. Tune in for expert tips and proven strategies to take your sales to the next level!

About:

Ryan is a former professional baseball player who got into sales in the construction industry after his career in baseball ended.

Growing up, his parents owned a construction company and he saw the pains that they went through due to not having a predictable, consistent sales system in place. 

Today Ryan has helped transform over 500+ contracting, trades, and building materials businesses through the sales transformation model. Timestamps:

[00:00 - 00:57] - Intro

[00:58 - 04:40] - One Year Later: What’s Really Happening in Roofing Sales?

[04:41 - 09:14] - What Does a Successful Commercial Sales Team Look Like?

[09:15 - 14:45] - Leveraging Tech for Targeted Outbound Prospecting in the Roofing Industry

[14:46 - 15:05] - Word From Sponsor

[15:06 - 18:13] - Sales Struggles: Why Are Sales Down Across the Board in Q1?

[18:14 - 20:04] - How Can Small Roofers Compete with Big Players and Private Equity?

[20:05 - 21:57] - The Current State of Marketing and Sales: What’s Really Going On?

[21:58 - 24:24] - Can Technology Help You Understand What Your Salespeople Are Saying?

[24:25 - 25:11] - What Else is Shaping the State of Sales for Roofers?

[25:12 - 26:47] - How Often Should You Be Coaching and Reviewing KPIs with Your Sales Team?

[26:48 - 28:26] - How Does an Athlete Player Become a Sales Coach?

[28:26 - 32:13] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites:  https://www.roofingsites.com/   

Sales Transformation Group: https://www.salestransformationgroup.com/

Ryan Groth’s LinkedIn: https://www.linkedin.com/in/grothryan/

 

Connect with us!

Spotify: https://bit.ly/RoofingSites-Spotify

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

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