56. Track your customers, grow your small business: Mastering Customer Attribution for increased sales and time

Check out my new course Sales Simplified: 7 Weeks to Selling with Confidence

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  Welcome to Grow My Business!   In today’s episode, we’re diving into customer attribution—a must-know strategy for small business owners who want to maximize their sales and marketing efforts and streamline their time management. If you’ve ever wondered where your customers are coming from or how to stop wasting time on ineffective strategies, this episode is for you. I’ll break down practical ways to track your customers' origins, optimize your sales strategy, and make data-driven decisions to grow your business without burnout.

Plus, I’m sharing details about my Sales Growth Tracker, a tool designed to help you track customer data and revenue-driving activities in one place—whether you’re using a CRM, a spreadsheet, or starting from scratch.

What You’ll Learn in This Episode:

• Why knowing where your customers come from is key to growing your business.
• The tools and methods you can use to track customer attribution, including:
  • Email marketing platforms like MailerLite, MailChimp, and Kajabi.
  • Social media metrics and how to use engagement data strategically.
  • Website analytics powered by tools like Google Analytics to uncover customer behavior and preferences.
  • Simple ways to ask customers directly and gather meaningful insights.
• How customer attribution can save time, reduce stress, and boost productivity by focusing on what actually works.
• Why tracking customer origins helps you say goodbye to the hustle mentality and hello to intentional, profitable growth.

Resources Mentioned in This Episode:

1. Sales Growth Tracker: My free tool to help you track customer origins and revenue activities. Download it now at lindsayfletcher.co/salesgrowthtracker.
2. Google Analytics: A free tool to track website traffic and customer behavior.
3. CRM Recommendations:
   • HubSpot has a robust free option for tracking customer data and managing customer relationships. Many other options are available.
   • Industry-Specific CRMs: Explore options tailored to your industry and business.
4. DIY Tracking: Use a Google Sheet or Excel spreadsheet to start tracking today.

Why This Episode Matters: Running a small business isn’t easy, especially when you’re juggling marketing, sales, and everything else life throws at you. By learning how to track customer attribution, you’ll gain clarity on which activities are driving revenue and which are wasting your time. This knowledge will empower you to focus on what truly works for your business, helping you grow without overwhelm.

Join My Women in Business Community! If you’re a woman in small business, whether you’re a solopreneur or leading a team, I’d love to have you in my Women in Business Online Community. This group is all about supporting each other through education, brainstorming, and friendship—because no one should do business (or life) alone! Find the link in the show notes to join.

Stay Connected:

• Visit my website: lindsayfletcher.co
• Download the Sales Growth Tracker: lindsayfletcher.co/salesgrowthtracker
• Email: [e-mail]

If you enjoyed today’s episode, please subscribe, rate, and leave a review—it helps more women in business find this podcast.

• Customer attribution
• Sales growth strategy
• Small business productivity
• Marketing analytics for small business
• Women entrepreneurs