Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode brings all the fire with Jillian’s close friend and marketing powerhouse Shelby Claymore—the founder of Damn Good Marketing Live and CEO of a thriving social media marketing agency. In this episode, Shelby holds nothing back as she and Jillian dive into the real talk on what it actually takes to show up online, build a human brand, and create marketing that moves the needle. If you’ve been hiding behind trends or waiting for permission to be seen—this conversation is your wake-up call.
Topics Covered:
- Why most business owners are still hiding from their audience
- The tired excuses that keep you from showing up—and why Shelby isn’t here for them
- Why face-to-camera content still reigns for building trust and sales
- Shelby’s hot take on trending audio and viral content (hint: it's not what you think)
- What it really means to humanize your brand and own your authority
- How she went from oil & gas corporate to building her own marketing empire
- The power of getting in the room—and how it changes everything
- What it takes to build a high-impact event (without waiting to be picked)
- Shelby’s behind-the-scenes of Damn Good Marketing Live and who it’s really for
“So if you don't put your face in front of a camera and tell people why you're different and they can't relate to you as a human being and they don't feel like you're their best friend, or maybe it's, they're like, holy crap, she's a badass. She's going to help me move the needle in my business because you talk to camera. Don't expect a trending audio or a trending reel to do that because it does not have the same power as an authoritative actual video face to camera.”
CONNECT WITH SHELBY: Instagram: @itsshelbyclement
TikTok: @itsshelbyclement
Facebook: Shelby Clement Marketing
LinkedIn: Shelby DiMiceli Clement
YouTube: Shelby Clement Marketing
Website: shelbyclement.com
CONNECT WITH JILLIAN
- Follow me on IG: @thejillianmurphy
- Sign up for my FREE Webinar → go.thejillianmurphy.com
- Join my Facebook Community: https://bit.ly/sellingsecretsgroup
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