Welcome back, babes, to the Scale Your Sales Podcast! In today’s episode, Jillian sits down with Lisa Bradshaw—TV host, author, speaker, and PR coach—for a deep conversation about real visibility that goes beyond the algorithm. Lisa shares how she’s been getting brands and stories featured on national platforms (including Friends, no less!) long before Instagram and TikTok were even around. If you're ready to step off the social media hamster wheel and start getting seen in powerful new ways, this episode is packed with game-changing insights.
Topics Covered:
- How Lisa got her product placed on Friends—and why third-party endorsements still matter
- Why visibility isn’t just about Instagram (and what to do instead)
- The power of local community connections and showing up offline
- What makes a great one-sheet (hint: it’s not just a resume)
- How to pitch yourself for TV, magazines, and speaking gigs
- The key differences between a media kit and a one-pager
- What business owners should have in place before seeking visibility
- Lisa’s “pitch playbook” method and how she gives real-time, personalized PR feedback
- A candid look at who’s ready for visibility—and who needs to refine their offer first
“You have to be strategic. And sometimes you have to employ people to help you get there faster. But for me, it started out with just asking the question, pitching local television, pitching local magazines, but also pitching those really big dream ones at the same time, because I love sending things out there. And knowing that I'm going to get something back, even if it's a no, I'm okay with that, because I'm just getting closer to it. So really just starting where you are, figuring out what it is you want to share, and then learning which platforms to share it first.” – Lisa Bradshaw
CONNECT WITH Lisa:
- Instagram: @lisabradshaw.co
- Website: lisawbradshaw.co
- LinkedIn: Lisa Bradshaw
CONNECT WITH JILLIAN
- Follow me on IG: @thejillianmurphy
- Sign up for my FREE Webinar → go.thejillianmurphy.com
- Join my Facebook Community: https://bit.ly/sellingsecretsgroup
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