Welcome back, babes, to the Scale Your Sales Podcast! In today’s heartfelt and hilarious episode, Jillian sits down in person with one of her real-life best friends and powerhouse entrepreneur, Katie Saltsman. Katie is a women’s health expert turned business coach, podcast host of Crying Burns Calories, and someone who’s no stranger to personal reinvention. Together, they unpack the messy, raw, and real journey of entrepreneurship, wellness, and showing up online as your authentic self.
This episode is filled with laugh-out-loud stories (hello, crockpot chicken and forgotten vegetables), honest truths about weight loss resistance, and the mindset shifts required to grow not just a business—but yourself. If you've ever felt stuck in your health, your brand, or your content strategy, this one is for you.
Topics Covered:
- Katie’s journey from hairstylist to multi-passionate entrepreneur and coach
- The real reason her content finally took off (hint: no more hiding behind B-roll)
- Why women’s health needs a different approach—and why so many protocols fall short
- Jillian’s own transformation after years of no results from doctors and coaches
- The surprising truth about HIIT workouts, hormones, and metabolic health
- How health and business burnout are more connected than you think
- Real talk on GLP-1s, creatine, cortisol trends, and wellness fads
- Navigating TikTok vs. Instagram for authentic content growth
- How Katie met her husband in the most “manifestation works” moment ever
- Building human connection online without sharing everything
"The random posts and the post ideas, and you're consistently in this comparison land of what other people are doing. Not knowing that you—one, your body is completely individual, you are unique, your body is unique, your history is unique, the amount of stress you have in your life, your hormone makeup. All of these things. But same with business. It's like your voice, your message should be the most unique thing. You're wondering why no one's liking your content—it's probably because you're saving everyone else's content and trying to repeat what they're doing." – Katy
CONNECT WITH Katy:
- Instagram: @katysaltsman
- Website: katysaltsman.com
- Threads: @katysaltsman
- Podcast: Crying Burns Calories
CONNECT WITH JILLIAN
- Follow me on IG: @thejillianmurphy
- Sign up for my FREE Webinar → go.thejillianmurphy.com
- Join my Facebook Community: https://bit.ly/sellingsecretsgroup
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