Welcome back, babes, to the Scale Your Sales Podcast! Today’s episode dives deep into the heart of storytelling, authenticity, and emotional connection with Pernilla, a brand strategist and storytelling expert who helps entrepreneurs transform their message into a movement. In this episode, Jillian and Pernilla unpack what it really means to lead with your story, to connect beyond the highlight reel, and to build a brand rooted in truth, not trends.
This conversation will speak to every entrepreneur who’s tired of surface-level marketing and ready to create impact through genuine connection and narrative power.
Topics Covered:
- How storytelling creates emotional trust and builds authority faster than strategy alone
- Why vulnerability isn’t weakness—but the bridge to real influence
- The danger of “perfect” branding and how it disconnects you from your audience
- Pernilla’s process for helping clients find their “core story” and turn it into magnetic content
- The role of self-awareness in marketing and how to align your brand with your true values
- Why audiences crave imperfection and relatability in the digital space
- How to balance storytelling with sales without feeling manipulative
- Real talk on showing up online when you’re evolving personally and professionally
“You need to ask yourself would you buy from you” – Jillian
CONNECT WITH KIMBERLEY:
Instagram: @pernllla
Facebook: Pernilla
Solin: www.solin.stream/pernilla
CONNECT WITH JILLIAN
- Follow me on IG: @thejillianmurphy
- Sign up for my FREE Webinar → go.thejillianmurphy.com
- Join my Facebook Community: https://bit.ly/sellingsecretsgroup
- Learn to create Stories That Sell here
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