March 25, 2025 • 45 mins
Welcome to the "Show Me The Way" podcast with David Seitter
In this episode of "Show Me the Way," Dave sits down with Emmy award-winning broadcaster Joel Goldberg, known for his role as the on-field announcer for the Kansas City Royals. They delve into Joel's multifaceted career, discussing his transition from being a sports broadcaster to becoming a prominent speaker on topics such as trust, culture, resilience, and change.
Ep. 65 —How Trust Transforms Baseball and Business with Joel GoldbergJoel’s journey began outside of Philadelphia, with a passion for sports that transitioned into a broadcasting career spanning over three decades. Having worked with major teams like the St. Louis Cardinals and Kansas City Royals, Joel has become a trusted voice in sports media. However, his career extends far beyond the field, offering valuable life lessons applicable to both personal and professional growth.
Managing Failure: A Lesson Beyond the FieldJoel Goldberg eloquently describes baseball as a "sport of failure more than any other sport." This may sound surprising, but the essence of baseball lies in the fact that even the best players succeed only 30% of the time. Unlike most careers, where such a success rate would be unacceptable, baseball thrives on it. Understanding this paradoxical nature offers invaluable insights into managing setbacks.
Baseball players master the art of moving on from their mistakes, using them as learning opportunities rather than stumbling blocks. This mindset is not only crucial on the field but also a vital skill applicable in everyday life and various professional scenarios.
Building Trust Through SportsFor Joel, trust is at the core of all successful relationships, whether in sports, business, or day-to-day interactions. He believes that building trust is akin to playing small ball in baseball—it's in attending to the little details and consistently showing up that trust is forged. His keynote speech, "Winning Trust," emphasizes the importance of this foundational element and how it can elevate any team or business.
The Transition to Public Speaking and WritingJoel’s transition into public speaking emerged from a need to make meaningful use of his off-season time, as well as a realization that he had valuable stories and insights to share. His speaking engagements focus on culture, trust, and the resilience necessary to adapt to industry changes. Through his books, "Small Ball Big Results" and "Small Ball Big Dreams," Joel captures the essence of perseverance and ambition that drives success in sports and business alike.
Navigating Generational DifferencesOne of Joel's standout skills is his ability to connect with people across generations. He expertly tailors his communication to relate to everyone from young athletes to experienced executives. This adaptability not only enhances his effectiveness as a storyteller and trusted figure in sports but also serves as a model for bridging gaps in various industries.
Practical Advice for GenerationsAddressing both younger and older generations, Joel shares crucial insights: For the younger audience, he stresses the importance of being patient and valuing relationships. For those in the later stages of their careers, he advises openness to learning from the younger generation, encouraging a reciprocal exchange of ideas and experiences.
Joel’s career is a testament to the power of adaptability, trust, and lifelong learning. As he continues to explore new avenues in writing and speaking, his journey serves as an inspiration for anyone looking to expand their professional horizons. To learn more about Joel’s w
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dave (00:00):
Show me the way episode 65, the consummate baseball and life intelligencer.
In this episode, we're going to talk withJoel Goldberg, infamous as the on field
intelligencer for the beloved Kansas cityRoyals, the Heartlands baseball team.
(00:30):
Welcome to show me the way a podcast aboutbusiness succession planning, the merger and
acquisition experience and successful exits.
As usual, I am your host, Dave Sider.
I want to thank you forchecking out my podcast series.
Show me the way.
If you are seeking assistance with yourbusiness dreams, please consider checking out
the resources that I've made available to youat either my LinkedIn website or my podcast.
(00:55):
Again, show me the way, or you cancheck out my book, quiet plans and
exciting results available on Amazonand either written or audible format.
And as well, my website, davidsider.
com, where I have quite a bit of contentfor you to consider and information on how
you can, for a very nominal price, access anassessment that you and I can review together
(01:21):
to discuss where you're at and where you wantto go as far as your dreams are concerned.
And I would look forward totalking to you about your future.
Hey, ladies and gentlemen, joiningme on today's show is Joel.
Goldberg, announcer extraordinaire ofthe Kansas City Royals baseball team.
He is an Emmy award winning broadcaster,but he's so much more than that.
(01:45):
It's kind of like just sayingDave Sider is an attorney.
That's the way I look at Joel aboutjust being an on the field broadcaster.
It just doesn't do Joel justice.
His activities are such a small partof his overall work and career, which
we're going to delve into in detail.
I want to draw this out relative to what hethinks makes someone successful in athletics,
(02:07):
but way beyond that, business and life.
Joel, welcome to the show.
Joel Goldberg (02:11):
Dave, thanks for having me.
I appreciate the intro.
And I love when you said, I'm, youknow, I'm whatever version you said.
I'm I'm usually, or whatever Dave Cider.
And I, a lot of times on my podcast,I'll say I I'm still Joel Goldberg.
I think like no one else has everdone it before my podcast titles
rounding the basis with Joel Goldberg.
So I suppose it would be very weirdfor someone that is not me to host it.
(02:34):
But then again, it's like, I guess we haveto introduce ourselves at the start every
single time, but it seems kind of funny.
Dave (02:40):
Well, and beyond that, you have, again, we're going to talk about you have books out.
In fact, you had one that came out inJanuary, but you've had their other books.
We're going to talk about yourspeaking and that's what I want
to delve into in great detail.
Yeah.
We don't talk about the Royals,but you're so much more than that.
And you've gathered so much informationand knowledge and wisdom from people.
If you could share that, that would be.
(03:02):
That'd really be wonderful, but let'sstart at the very beginning again.
Give us a flavor of your background.
Tell the listening audience,where was Joel born and raised?
Joel Goldberg (03:12):
I'll give you the, I'll try to give you the Cliff's Notes version,
at least for anyone that, you know.
Is it our generation or older?
We remember Cliff's notes nowadays.
I suppose the kids just go to chat,GPT or Google or something to find it.
Born outside of Philadelphia in NewJersey, lived there South Jersey
till I was 13, grew up a diehard.
(03:32):
This is important only because ofmy love of sports grew up a diehard.
anything that was philadelphia sports,which really followed me until I was in
my early to mid twenties when suddenly Iunderstood that, wait, I'm working in this
business and you're not really a fan anymore.
You're a fan through a different lens.
And so I don't really have anyof those east coast ties anymore.
(03:55):
Sometimes people detect just alittle bit of an accident there, but
they might also Get a little hintof a Midwest and a Chicago accent.
My family moved to Chicagowhen I was 13, about five days
before I started eighth grade.
You want to talk about fear, tryshowing up to the first day of eighth
grade when the only person you knowis your brother who's in the sixth
(04:16):
grade and you want to know part of him.
So, I consider myself a Midwesternerbecause we've now been in the
Midwest for almost 40 years.
And then the, the, the very quick run of thecareer always wanted to be in broadcasting.
Graduated from the university of Wisconsinand Madison broke in with my first TV job
at a small market in northern Wisconsin uptowards the upper peninsula of Michigan.
(04:38):
You know what that coldweather is like, Dave.
And then went from there back toMadison to another TV station doing
local news sports on the news.
Went from Madison to St. Louis.
Started there the day after MarkMcGuire hit his 70th home run.
Worked six years for the Foxtelevision affiliate there.
That's where I started covering.
Super Bowls and World Series and moreof the, the, the pro sports versus high
(05:01):
school and college after six years there,moved down the street to regional sports.
That's where I started traveling withbaseball teams like the Cardinals left there
after three years, came to Kansas City in2008 for what turned into my dream job, which
was hosting the pregame, the post game, doingthe end game and doing all with three of us
shared in St. Louis by myself, or at leastwith a, with a color commentator, a partner.
(05:23):
And 17 years later, you know, beenhere, lived here in Kansas City longer
than anywhere I've been and somehowmiraculously back last October was my
30 year anniversary in television andsomehow, some way I'm still doing it.
And as you said, I don't know, we'll getinto this that I've learned in the last
about seven years that there's so muchmore out there than just TV, which always
(05:44):
felt like enough, maybe not quite enough.
But it always felt like, youknow, I was living my dream, but
what else is there out there?
And that's what I've come to find out.
Dave (05:53):
That's what I found is so interesting in getting to know you.
But let's start with the moniker thatyou shared with we, which I absolutely
love, have not heard it before.
You are a trust expert.
I love that.
Tell me how that evolved.
Tell me how you got to that.
What are the steps?
What did you learn?
Totally fascinating.
You picked that up,
Joel Goldberg (06:11):
you know, it's interesting, Dave, because, you know, I've been speaking.
But formally speaking, you know, asa business for about seven years.
And of course I've always spoken.
That first job I referenced in northernWisconsin for the local NBC television
station, I don't think I was three weeks intoit when the local high school had me come out
(06:33):
and talk to their kids about broadcasting.
I was four years older than those kids.
I had no idea what I was doing.
I bring that up because while I've spokenforever, it took me until last year
to finally hone in on my main topic.
being trust and, and, and the titleof my main keynote is winning trust.
Now I talk about other topics and for sevenyears I've been talking about culture.
(06:55):
And I, I, I thoughtculture was a great topic.
One, everybody wants it or at leastwould like to figure out how to get it.
And, and what I came to find out was thatwhile I talked about the importance of
trust in every culture speech, It reallybecame evident to me that that was the
most important piece and there are amillion pieces to trust and what I call
(07:15):
playing small ball, the little thingsand trust became the one that I thought
about the most in terms of my career.
So when people say to me, Oh, youget to cover baseball or you get to
meet all these athletes or you dothis or, you know, whatever it is.
And what I say is yes, I'min the baseball business.
But I'm really in the people business, andthe people business is the trust business.
(07:36):
And that, by the way, isuniversal for just about anything.
We could find some billionairesaround the world that don't
need to build trust with anyone.
And I've always said that if you arethe Michael Jordan, the Wayne Gretzky,
the fill in the blank of whateveryour profession is, you probably
don't need to do any of that stuff.
(07:56):
You should if you're that good that you'reindispensable to someone you probably don't
need to but it makes us better And for thoseof us that are looking to find an extra edge
an extra advantage Trust is where it's atAnd so what I say to people is yes I get
paid money to talk about baseball and travelaround the country and it is the greatest job
and the coolest job And we work hard but Ifeel like in some ways I get paid to play in
(08:20):
sports every single day as really a mediocreto non athlete But the chance to live in
that world, what people don't understand.
And when they say, wait, why doyou go to the ballpark so early?
Well, why do you have to be therefour hours before the games?
It's to talk to people.
It's to build trust every single day.
And the more that I build that trust.
The more they share with me, the more thatthey're willing to give to me, the more
(08:44):
that I can then share with our audiences.
And so I'm in the trustbusiness every single day.
And I'm having to build trust withthe highest, the rebel athletes.
Dave (08:53):
God love you for doing it too.
You do such an excellent job.
What?
What insight do you gain from watchingbaseball games, watching players
specifically, watching managersthat should carry over to what
people do in their everyday lives?
Well, does that make sense?
Joel Goldberg (09:11):
Completely.
And I think the simplest way to put it in,look, you, you played sports at a high level
and you understand the power of sports.
I, you know, I like to also tellpeople that if you're not a sports fan.
That these messages still resonate andwhat you learn from sports really plays
in the, to everything, the attentionto detail and, and the resilience and
the grit and everything that comes.
(09:33):
with sports.
But I think to me why baseballis such a great teaching tool.
And Dave, I said my whole career that itdidn't matter to me what sport I was in.
If I was when I was in news, it was coveringevery sport and the variety was fun.
If I landed in football and I did a lotof football, that would have been great.
If I landed in hockey, that reallywould have been great because that
(09:54):
was one of my favorite sports.
And I did a lot of hockey.
If I landed in basketball,that would have been fine.
I've done less of that, butthat would have been fine.
Mhm.
But I ended up in baseball and, youknow, I've always said that, you
know, it's sort of a little bit oflike the, I love the one you're with.
Like whatever sport I'm in is my favoritesport, and it has to be because I've got to
be immersed in it, and if I'm not enjoyingit, then move on and let somebody else, there
(10:16):
are too many people that want to do this.
But the beauty of baseball, and where I feelso fortunate to have landed in baseball for
17 years with the Royals, another few withthe Cardinals, so really covering baseball
on a regular basis for 20 years, but longerthan that, is that baseball is every day.
And so, do baseball players work harderthan Football, basketball, hockey or
(10:39):
soccer or any of the other sports.
No, they're all working hard justas as all of us are working hard
in our different professions.
What's different and what makesbaseball to me more relatable is one.
It's every day and mostpeople don't work once a week.
Or two or three times a week.
And by the way, I'm not suggesting thatfootball players only work once a week.
They work five to six days a week toget themselves ready for that one day.
(11:00):
There's no time to work to getready for a day in baseball
because every day is the game.
Every day is the work.
Every day is the daythat you have to perform.
So, to me, the most useful piece ofbaseball is a teaching tool that works
for, for All the rest of us layman isthat no matter what you do today, you
have to come back and do it tomorrow.
(11:21):
So it is a sport of failuremore than any other sport.
I do not recommend anyone be successful30 percent of the time in your job.
But if you could somehow capture theability that baseball players have.
To manage failure, to turn thepage, and move on to the next
day, then you've got something.
So it's attention to detail, it'sprocessing failure, it's learning
from your mistakes, and it's goingout and doing it again the next day.
Dave (11:44):
That is fantastic.
You have, I want to go back, talkabout baseball, but at some point
you said, I want to take this outto the arena outside of baseball.
Tell me how that happened.
What drove it?
Was there a catalyst or a moment that said,Hey, I've got something here to share?
Joel Goldberg (12:03):
You know, yes and no, because I think that, that part of what
happened for me was When I came to KansasCity in 2008, I left a safe salaried job
to come here and work six months a year,and that got me off of their payroll.
I was no longer a salaried employee.
(12:24):
I was an independent contractor for thesame cable network that I was salaried for.
So you lose your benefits, you don't worksix months a year, but I was going to make
the same amount of money in six months.
And so the question, from really dayone that I got here in 08, Was what
do I do with the rest of my time?
Hey, do I have to work?
(12:47):
It'd be a good thing to do though.
Some years I did some years I didn't Imight call a handful of college hockey games
or just some smaller college basketball.
I wasn't Doing the big ESPNstuff or anything like that.
I was doing the type of things thatyou know It would put a little money
in your pocket get you out of the houseNobody wants to sit on the couch for six
months even if you're exhausted after abaseball season and I remember talking
(13:11):
to a friend of mine at the end of 2016.
It was december 16th I had called a fewgames at a holiday, holiday high school and
elite, you know, prestigious high schoolbasketball tournament in Columbia, Missouri,
not exactly what I wanted to be doing.
But again, it got me off the couchand it was a fun thing to do.
And I went out with a buddy afterwardsand he asked the question that a
(13:33):
lot of people asked me, what do youdo with the rest of your free time?
And, and I said, you know, a little this,a little of that I'm, I'm speaking to some.
Association next week in, in, inthe Kansas city area, a golf course.
Long Care ManagementAssociation of blah, blah, blah.
He goes, oh, do you do a lot of that?
I said, not really.
(13:53):
I mean, my speaking was church groups,high schools, rotary clubs, you know,
retired men's clubs, things like that.
Just community outreach.
Here's what's going on with the team.
What do you want to know?
Thanks for having me.
Appreciate the free lunch.
I mean, that was it.
So it wasn't anything I everthought of as a business.
And he says, you know that youcould start a speaking business.
(14:13):
And I looked at him like he was crazyand anyone that lives in the business
world, anyone that lives in your world,Dave, you know that there are annual
meetings and speakers for everythingand associations and on and on.
I never knew anything like that existed.
I knew a motivational speaker to beTony Robbins or someone like that, love
to be that, but not many people are.
And so I was intrigued and hesaid, you can start a business.
(14:37):
And I dove into it andjust started exploring.
And then I started, thisis important for anyone.
I started networking and Ijust started meeting people.
And I was lucky enough in Kansascity that maybe people knew who
I was from my exposure on TV.
The Royals were a little over ayear from having won a world series.
So it was easy for me to get meetingswith people, but none of them knew me.
(14:59):
And I certainly didn't know them.
They just knew of me and.
I got the bug and I suddenlyrealized, you know what?
I think I can be good at this.
I'm interested in initially,well, a side hustle.
But one that might actually pay a littlebit more than some of these other games.
So let's see how I do.
And so I get on stage, Istart working on messaging.
(15:21):
And I landed pretty quickly on culture.
Because here's a, peoplelike the Cinderella story.
So the Royals were the small marketCinderella story that goes to the
world series and back to back years.
Did they have more talent than anyone else?
No, but they did everything the right way.
They built a strong culture.
And I thought maybe there's a lessonthere because I don't want to do a
(15:42):
baseball speech because I don't reallythink there's enough of that out there.
I don't want to, I don'twant to run the, the.
sports circuit, the awards circuit.
There's only so much of that out theregoing to speak to high schools and colleges.
But I thought everybody would,would benefit from culture.
And so I, I, it started as a side hustle.
(16:02):
It became an obsession.
It's something that, and I never thought Iwould say this, and this is the beauty of
pursuing other avenues and expanding yourhorizons is I had this dream job still do.
I had this dream job, and then I foundsomething that I enjoyed doing equally.
And so really they both became my main jobs.
Dave (16:21):
I mean, that's fantastic.
As you've evolved in talking about culture,you've had more interaction with people.
Has this blossomed into new directionsor new ideas or concepts that you're
now taking out to your speaking groups?
Other groups you speak to?
Joel Goldberg (16:36):
Yeah, in different ways.
I mean, I mentioned before thatit started as a culture speech.
The main offering now is winning trust.
I still do the culture speech.
I've got a third speech that, youknow, I try to steer people towards
the winning trust because I thinkit's the one that matters most.
The third speech is, is about change.
And there's a fourth one I'mworking and the change piece is
a, a, a good one and irrelevant.
One, one.
The world's always changing, but youknow, like I look at me and, and when
(16:58):
I started covering athletes 30 yearsago, I was 20 something years old.
And now I'm covering athletes thatare still 20 something years old
and I'm 50 something years old.
And so I've had to change.
I've had to change the wayI communicate with athletes.
I've had to change the way thatI go about my business in a world
of social media has evolved andtelevision is changing and on and on.
(17:20):
And so I, I, That gives me a lot of examplesand stories and just themes to talk about.
So change is a good one.
And then the fourth one I'm workingon is resilience because yes, that's
another one that just plays really well.
There's not any athlete orbusiness person for that matter.
That hasn't been successfulwithout being resilient.
(17:43):
It just, you know, maybe there's somepeople that were handed something, you
know, from a family standpoint or whateverit is, but even still, you got to work
to make sure you don't screw it up.
And so there, there's aresilience piece to that one.
The other piece, I guess, that I wouldshare is that when I started this business,
Dave, Okay, little side hustle speaking.
Alright, I've got my TV stuff.
(18:04):
Great.
And then very quickly it evolved intoa podcast, books, blogs, newsletter.
And so as far as, like, I don'tknow where else it's going.
It can go in as manydirections as I guess I want.
And I think one of the challenges to allof this is finding the right directions.
You know, the good old expression of, of,of know your lane or choose your lane.
(18:28):
Like there are a lot of lanes andit's very easy to chase them all.
And maybe they're all worthwhile,but you have to figure out
and hone in what makes sense.
And so the last thing I guess Iwould say on this is that when
I started my speaking business.
Everyone said to me, you'regoing to become a speaker.
And I talked to a million people.
You're going to become a speaker.
Uh, you have to write a bookbecause speakers write books.
(18:50):
And I had no, what am I going to write abouthow the Royals won a world championship
and like, how is that going to help?
And I understood that, you know, abook, there's some credibility to it.
It's almost a big business card.
Everybody's got one and it could be arevenue generator too, but I sit down with
an author because I can write, I mean, I'm,I'm, I'm proud of my ability to write, but
(19:10):
I had no idea what to do, where I would go.
And I thought maybe.
If I, if I hire a ghostwriter,that could be the magic pill and
I'll give her a lot of credit.
She was, she's a younger womanand she looked at me and she said,
you're not ready to write a book.
And I was not offended.
I was relieved by that.
She said she could have taken my moneyand we could have come up with something.
She said, start a podcast instead.
And I said, how come?
(19:31):
And she said, one.
You already know how tointerview people for a living.
Two, she said it'll helpbuild a brand beyond baseball.
That happened.
She said, three, it's agreat networking tool.
That's a bit of what youand I are doing right now.
Not just with each other.
We've done that before,but for the listeners.
And, and so what an opportunity to share yourpersonality, other people's personalities.
And four, it'll be a content tool.
(19:53):
And within a few years after thepodcast started, The first book came
out and then the second book came out.
And so really, if I wanted,I could write 20 more books.
That sounds absolutely horrifying tome, but there'll never be a shortage
of content based on the amountof people that I get to talk to.
Dave (20:11):
Absolutely.
You know, what I find is interesting watchingyou, you're talking to different generations.
And I think it's so important as we getolder, and I failed at this for a while, but
for a while I would talk as if everyone hasthe same experience, my age, where they are
in life and I've learned you can't do that.
You've got to figure out wherepeople exist on the compendium of
(20:34):
greatest generation of baby boomers.
Gen Xers and Millennials and all of that.
You seem to move effortlesslylike you're talking to Bobby Witt.
And I don't think you talk toBobby Witt like you talk to Salvy.
And I don't think you talkto Salvy like you talk to JJ.
You don't talk to JJ theway you do to Sherman.
(20:56):
And so I, I sense that there is somethinggoing on in your mind that I am positioning,
basing, based upon not only the person,the position, or whatever, but from an age
standpoint or an experience standpoint.
Can you speak to that a little bit?
Joel Goldberg (21:10):
Yeah, I love this question, and I'm going to compliment you on it
because it was a very, you don't needmy compliment, but it was a very astute
observation because as you were bringing itup, and you said, I'm pretty sure you don't
talk to Bobby with junior the same way.
And I hit my head.
I said the same way.
I finished the sentence inmy head as Salvador Perez.
And then you said, and I'm prettysure that you don't talk to JJ.
(21:33):
And I thought, as I do, I'm So you hitit right on the head, and here's the
example, and I'll expand on it, too.
And by the way, not everyoneneeds to stay relevant.
I mean, I think everybody should.
Right, right.
But, you know, if you are a retiredX Ball player that has the reputation
and understands the game really well,you could probably get away with
(21:54):
not adapting to the newer times.
However, there comes a certain point,you can't please everyone, where people
say, okay, yes, this guy was the greatestof his generation or this guy was,
but if all you can do is live in yourgeneration, And you can't grow with,
and baseball is like anything else.
(22:14):
I mean, the amount of analytics and toolsthat they have in, in, in an instant with
the snap of a finger is off the charts.
It would blow your mind.
It blows my mind and I'm around it not to thelevel the players are, I'm not on the inside
there but more so than the average fan.
And you can get anything you want.
I mean, literally, any measurementthat you want, you can get it.
(22:39):
Instantaneously, and so you're doingyourself a disservice if you're
not able to keep up with that.
But then at the same time, and this, Ithink this is where I've learned this,
Dave, is that my audience, our audience,that is watching our games, will be
anything from a Baby Boomer down to Gen Z.
It's no different than say politicsfrom this standpoint that I may have my
(23:04):
opinions on who I think should win whateverelection or things that I believe in and
I'm not a shut up and dribble kind of guy.
I believe that if an athlete wants to speakon something that's great then they could
live with whatever comes from it good or bad.
For me, I believe that if I am lookingto include 100 percent of the potential
audience Then why would I want todivide them over something else?
(23:27):
So part of that means being able to speaka little bit of everyone's language.
And I've always felt like at least aslong as I've been doing the baseball
thing that I have to figure out,this isn't just a generation thing.
I have to figure out a balance ofthe way to tell these stories as an
in game reporter in a way that sortof scratches the itch for everyone.
(23:48):
Because the.
16 year old baseball fan maynot have the same interest as
the 75 year old baseball fan.
The die hard 40 year old who's coaching,you know, his local travel ball
team may not have the same interestas the 35 year old mother of boys.
(24:11):
Who might be interested in thepersonal stories of the human interest
stories of these players or let'sreverse the gender discussion there.
The 35 year old mom of three boys may notwant anything but the most detailed heavy
statistic laden reports and maybe the40 year old father of three girls, or it
(24:35):
doesn't have to be three girls, the 40 yearold father that really is interested in the
game but likes the personalities better.
The point is, is that no matter whothe audience is, from the youngest of
age to the oldest of age, to male orfemale, I've got to figure out a way to
give them a little, a little something.
(24:55):
Which means I can't beall in on the analytics.
I can't be all in on thehuman interest stories.
What I do know is that agood story is a good story.
How you tell it matters.
And then how you tell itmatters one good content.
Give me a good human interest story anda good story of resilience and adversity.
And I don't care whether you're thebiggest diehard fan, a casual fan.
(25:16):
And anything in between, nomatter what your age, people are
going to be interested in that.
But if I'm going to go too deep into, say,heavy analytics, I have to find a way to
explain it so that it matters to everyone.
So the point is, is that you'retrying to cast a wide umbrella.
When you cast a wide umbrella, youhave to speak everybody's language.
And back to the trust piece, I, I'mnot going to try to be a 24 year old.
(25:38):
Right.
But if I at least appear completelyoutdated to Bobby Wood Jr. at 24 years
old, and I hope I don't, Then he's notgoing to give me as much and so i've got
to be able to build those relationshipsEasier with Salvador Perez at 34 because
he's 17 years younger than me versus27 years younger than Bobby Wood Jr.
(25:58):
Easier with J. J. Bicolobecause we're the same age.
And so, you know, the closer youare in age, the easier it becomes.
But you know, I need to figureout a way to stay relevant.
Every one of those ages and generationsevery single day that leads to better trust
that leads to better stories that leadsto better information and it never ends.
Dave (26:19):
It seems to me you've conquered it.
I have to study it.
I have to go to Sandler sales training.
I've got to go to behavior modification.
I, as an attorney, I'm too muchin my head, so I have to watch it.
But you see, I think you conquer itbecause in what you do, you're authentic.
And what I've learned is you can getaway with a lot when you're authentic.
(26:40):
And you always come across as authentic.
So I, I honestly, I thinkthere's a book there for you.
And I think there's a whole notherpresentation on being able to
talk to generation because I findthat, especially as I'm older.
It becomes more and more difficult.
So kudos to you.
Joel Goldberg (26:59):
Well, it is becoming more difficult.
I mean, I have to live with the realityright now that while I was never hanging
out on a regular basis or anythinglike that with the past players.
It was a little more common to maybe graba beer with Eric Cosmer or Alex Gordon and
those guys were still close enough to mygeneration that while they seem like kids and
you know they're first getting married afterI've been married for 10 or 15 years you
(27:22):
know that type of thing there it was stillclose enough and so I have to live with the
reality right now that I'm never going tobe as close with the 24 year old as I was.
With the past 24 year olds and that's okay,but I think that trust and all of this is
like a foreign language or can be for peoplewhen it becomes a second language that you
(27:42):
speak well, you don't have to think about it.
You can trust your instincts.
But I say that only because we talkedabout, you know, everything that you need.
It's not like I'm not a natural at it.
Maybe it does come naturally after all theseyears, but no one ever taught a class on
trust or how to build relationships, right?
Right.
Right.
I think about all the greatjournalism classes I took or fill
(28:03):
in whatever anybody's major was.
There should have been trust 101.
That's a bit of what I'mbringing to the stage.
And if I can connect with athletes thatare making hundreds of millions of dollars
that could do things that none of uswere ever going to do, myself included,
then there is some skill in that.
A lot of it was learned.
But I think that the, the other piece tothis is that even if it is second hand, if
(28:28):
it's a, it becomes that second language,if it becomes a well spoken language,
trust or communicating across generations.
I think about it every moment.
And so, while it may appear that it comesnatural to me, while it may appear as though
I have an amazing relationship with, say,a Salvador Perez, which I believe that I
do, I think about every interaction I have.
(28:50):
I map out in my head when's theright time, when's the wrong time.
How do I continue to, to buildthis relationship or sustain this
relationship because, just because Ihave made it or arrived, so to speak.
It could all be gone in the snapof a finger with a bad decision.
And while I'm not walking on eggshells,I'm very aware of it every single moment.
Dave (29:15):
So I do this with my talks to business people.
Most notably I did this to about 30 people.
And I'm going to ask you this question.
I'm going to predict that you'regoing to live to be age 100.
Okay, and my reason for saying that iswhere medicine is, where nutrition is,
where exercise is, just, I, I thinkjust the nature of civilization now,
(29:38):
we're all going to live to be a hundred.
Can you see yourself living to a hundred?
And if so, what do you think yourlife will look like looking back?
Joel Goldberg (29:48):
Oh, it's a great question.
I, you know, Can I seemyself living to a hundred?
I don't know.
I'd love to, you know, if I'm at leasthealthy enough to enjoy it, you know, I
don't, I suppose I won't be moving aroundthe same way that, that I do now, but I,
I like life, you know, I, I look, evenwith all of its challenges and we all
have them, by the way, I mean, I can sithere and talk about how rosy life is.
(30:12):
And it is like, again, theypay me to talk about baseball.
And now I've figured out how to take whatthey pay me to talk about baseball and turn
that into something that helps other people.
And so that, that's unbelievable.
I got, I don't, I don't, I know it's thebest way to explain this and it's relevant
after last season, the way the Royalswon for the first time again in years.
(30:33):
And yes, for years, I've been recognizedwalking around town, and that'll,
that family's used to that now, but wehave our friends coming into town or
friends from, you know, years ago, oldfriends that, that see it in person,
they're, they're blown away by it.
I'm the same guy, but I don't, I. For them,it's like, Oh my gosh, people recognize you.
For me, it's just a normal thing.
(30:53):
And so do I like that?
Not like that.
I, I, I'm indifferent.
Like, I want to stop and talkto anyone that wants to talk.
I'm fine putting my head down andjust going about my business too.
I don't want people to apologize.
It's never, I never feel likethat apology is necessary.
My point is that peoplerecognizing me around town.
(31:17):
And then telling you they like your workor they appreciate your work or more
significantly, I'll get comments fromsomeone that's 40, 50, 60 years old,
Hey, you know, I, I, my, my dad passedaway five years ago, 10 years ago.
And we just sat and watched every gamewhen he was alive, you brought us together
(31:39):
or, or whatever it is, or, or, you know,my grandmother passed away in a hospital
bed and all she wanted in her final dayswas to listen to you guys, or the military
that tells you from overseas that they getup in the middle of the night to watch,
like, that's the kind of stuff I neversigned up for because I never understood
it and I, you know, I don't know how longthe TV thing will last whenever that ends.
(32:01):
To I hope I can speak for as longas I'm able to and as long as I
can stay relevant and help people.
But to know that, and by the way, Ithink in any profession, if you're
doing your profession right, youshould have the ability to help people.
Mine just happens to be on a biggerstage because TV magnifies it.
And sports brings peopletogether and it's entertainment.
(32:21):
And so I think when I look back at it,I don't know where all this is going,
but what started as me just lovingto talk about sports and loving to
tell people about what was going on.
I always wanted to be the guy thatwas in the middle of whatever it was.
When you see those crazy peopleon TV that are reporting in the
middle of a hurricane, you're like,Oh my gosh, just get them inside.
(32:42):
I'm not necessarily sayingI want to be out there.
But my, my blood gets flowing andpumping a little bit, picking point.
But if I was there, I would love to bethe one sharing all this with everyone.
I don't want to be in a war zone, but I loveto bring people to where they've never been.
And I hope if that entertains them or bringsthem some joy in it, or some information
(33:02):
or whatever it is in a positive way,then that that's what I want to look back
on and just say, you know, that, thatguy made our lives a little bit better.
And, you know, I'll be the first to say it.
And a lot of people.
Do and should say this like we're not on TV.
We're not solving world.
Peace.
We're not inventing the cure for cancer Thereare a thousand a hundred thousand jobs that
(33:26):
are gonna make a bigger impact on societythan what we're doing However, and especially
in this day and age of mental health Ido understand that we play a part in it.
That's not anything Iunderstood when I was younger.
And that's something that I hope to lookback on and say, you know what, all those
people that stopped by and said, Hey, we likeyour work or, Hey, you took a picture of me
10 years ago, or, Hey, you know, you remindme of my, you know, my, my, my late father,
(33:50):
that that's the stuff that I hope I canlook back on and say, man, I got to do that.
That's pretty amazing.
Dave (33:55):
So where I think you fit in into the pantheon of what I have tried to
do with the podcast that we talk aboutbusiness succession, business planning,
business continuity, exit planning,M& A, you're really in, in the, the
pantheon of dealing with businesscontinuity, meaning you're continuing
to grow and expand and evolve where youare right now in your life, middle age.
(34:19):
What would be Two or three thingsthat you would tell a millennial
they ought to be looking at.
Joel Goldberg (34:27):
Yeah.
No, these are good.
And some of these I think are,you know, they're, they'll,
they'll stand the test of time.
I think one, the first one iseverything we do is about people.
It always.
And, and.
I know that there's someone out therethat could say, well, I found this one
profession that's not about people.
If you could figure that out, that's great.
I mean, maybe it's like, you know,I don't know, maybe it's working
(34:49):
at the zoo with only animal.
I have whatever we can go as many layersas we want, and we could come up with some
things that's really not about people.
But everything we do is aboutpeople, which goes into everything
we talked about already, right?
Trust, authenticity on and on.
So the first thing I would tell.
Millennials or Gen Z or anyone is don'tforget about that piece, the world and how
we change, how we communicate changes, theplatforms we communicate on the technology,
(35:12):
the, the, the Pandora's boxes we keepopening social media and all these things
are artificial intelligence, all part ofthe progress, all have their setbacks.
It's still at the end of the day,universal is about serving people.
And so however that is.
And so I think that's, that's one piece.
The second piece, I would tell youngergeneration, And I get this a lot.
(35:33):
I love asking thisquestion to older athletes.
I don't, we don't like to use theword older because then they, they
yell at you for calling them old.
So I say that's experienced,experienced or veteran athletes.
Yeah.
Yeah.
I love to talk to, to guys towards theend of their career and, and just say.
What would the modern day versionof you tell the younger version and
almost every one of them say, slow itdown, just slow it down a little bit.
(35:57):
We have all been trainedto go, go, go, go, go.
And I was the same way in my twenties.
I heard somebody recently tellinga bunch of young 20 something
year old butts, up and comers, youknow, all with jobs out of college.
Work as hard as you can in your 20s becauseyou're going to get married and you're going
to want to spend time with your family andall these things and just go, go, go for now.
(36:18):
And I don't totally disagree withthat because I did the same thing.
Slow down a little bit because it'sgoing to be there for you tomorrow
and the next day and you don'tneed to figure it all out today.
And when you slow down, you learn.
A little bit more too.
I think those would be the two biggestthings that I would tell people.
Dave (36:33):
That's fantastic.
What would you tell a boomer or someonein our age group collectively here?
Joel Goldberg (36:39):
Be open, be more open minded that, that just be, you may
have the life experience and you do.
I'm, I'm a Gen X. I, I still want tobe able to learn from those boomers.
But you know what?
Those Gen Z kids can teach you a lot, too.
And do you know more about life than them?
Probably.
Most likely, yes.
Do you have it all figured out?
(37:00):
No.
Neither do they.
Nobody does.
Some more than others.
Find the younger generation.
Find that mentor or those mentors.
And that doesn't have to be a formal thing.
Find people who, even if you don't knowthem, that you can take inspiration from.
But I would encourage an oldergeneration to do the same as well.
Because I think it's put best this way, Dave.
(37:22):
When we that older generation, you'vegot me by a few years, but when, when
we sit there and say, well, if I don'tunderstand that, I just have my kids
teach it or my grandkids teach us, right?
I, I can't figure out this.
I cloud thing.
I can't figure out this.
How does what?
I don't understand what to tell chat GPT.
I don't.
That's a great time to askyour kids or your grandkids.
(37:43):
So we're already doing that.
Why would we not ask for thehelp of the younger generation?
Because they may seethings differently than us.
So I would just say that for theboomers, build those, if you're in
the workplace for sure, build thoserelationships with the younger generation,
tear down that generational gap wall.
Because you know what, if you're willing tolisten to them, they just want to be heard.
(38:06):
If you're willing to listen to them,They're going to listen to you too.
Dave (38:09):
Let's talk about your keynotes.
Give us a little background for theaudience because I'm going to ask
the, ask you a little bit later on totell them how they can contact you,
but let's go back over your keynotes.
How can people reach out to youand what is it that you would
be willing to share with them?
Joel Goldberg (38:26):
Well, I mean, I mentioned that the, the winning trust speeches, the,
the big one, you know, the keynotes oranything, but they're really what anybody
wants, you know, and I think we all in the.
Speaking business would liketo let people know that we'll
customize based on their needs.
I think for me, most people arelooking for the, for similar type of
stuff that the customization comes in.
Maybe the, the, the language that you'respeaking and you know, you're not going
(38:46):
to speak to, uh, an electrical associationthe way you would a banking association.
And so trying to, just like I talked aboutwith baseball and the different generations
of the different people, and I didn'teven mention, you know, Part of that with
baseball is different cultures and a guyfrom Venezuela is going to be different
from a guy from Nebraska and on and on.
So, I think that the message I haveon winning trust applies to everyone.
(39:08):
Then it's how you deliver it in away that they best understand it.
The culture speech, I include trust in that.
I always do a team acronym.
The T is always trust,it's just a piece of it.
And then based on thecompany, we figure it out.
The E could be about positiveenergy, energy givers.
The E can be about empathy and, and,and walking in someone else's shoes.
(39:31):
The A can be about accountability.
I love that one a lot.
You know, can you build a team withpeople that, that are looking out
for each other, that, that, that willtake one for the team, so to speak.
Sometimes the A is attentiveness.
We live in a world where it'shard to listen to people.
It's hard to focus.
We are, we're distracted.
The M is usually meaning.
Finding the purpose in what you're doing.
Uh, sometimes it can be mentorship.
(39:52):
Uh, there's some other ways to go.
But that gives me theflexibility with that one.
Um, those are the two big ones.
And, you know, I tell people all the timethat while it's not a baseball speech or a
royal speech, the bulk of the content, youknow, for a while I would delve away and use
a lot of, uh, CEOs and podcast pieces thatI'd learned, uh, which still come into play.
But the baseball's what makes it unique.
(40:14):
Because it's my content.
It's, it's content that noone else has heard before.
And so whether it's in a keynote, typically45, 50 minutes, I've done some as long as an
hour and a half, some as short as 25 minutes.
Sometimes you turn it into a workshopand you could turn it into multiple hours
and really, really deep discussions.
(40:34):
So there are a lot of ways to do this.
The easiest way to get, I mean, my socialmedia is all over the place and the website
has all the contact joelgoldbergmedia.
com.
And that's really.
Everything between podcasts,speaking blogs, on and on and on.
Dave (40:46):
Give us the name of your books and how can they find them?
Joel Goldberg (40:49):
First book is Small Ball Big Results.
Second book, Small Ball Big Dreams.
Amazon's probably the easiest way.
My website as well.
The very short story of that is that, youknow, if you're a baseball fan, you know
that small ball is the sacrifices, thebunts, the base running, the grounding
out to the opposite way to make aproductive out to advance your runner.
(41:12):
They're what I call all the things thatdon't show up in the box score or don't
get the attention that they deserve.
And I love to ask people,what is small ball to you?
Because We could talk about salessheets, we could talk about victories,
but what enabled you to get there?
And so when I started my podcast, Roundingthe Bases, I early on thought, okay,
(41:34):
it's not going to be a baseball podcast.
However, I want to ask threebaseball themed questions.
What's the biggest home runyou've hit in your career?
And I had to change that to career becauseeverybody said their spouse and I didn't
doubt that, but I needed some varietyof answers, not just getting married.
I love my wife.
I love my husband.
So Okay.
We recognize that.
But what, what, what'sthat big moment for you?
(41:55):
Second question, what, what's aswing and a miss you've taken him?
What did you learn from it?
And the third question, what is small ball?
What are the little things that addup to big results that led to the
first book, small ball, big results.
And then as I finished that book, I thought,I actually had a business coach say to
me, I got the title for your next book.
And I said, well, I just,I just finished this one.
(42:17):
I'm not ready.
And he said, that's one ofthe small ball, big dreams.
And it really resonated with me because.
I can't tell you how many times I'veinterviewed a ballplayer, usually after
their first game or whatever it is, or abig home run, and they say, You know, I, I
had dreams of this playing in the backyard.
This is, and then it just, Ithought, well, we all have dreams
(42:38):
growing up and how do we get there?
And we get there by playing small ball.
So that's the, those are the two books.
Dave (42:45):
Ladies and gentlemen, I want to thank Joel Goldberg.
I think you get what I get out of this.
And what I mean by that is he.
Has taken his broadcasting career andit's allowed him to find, in my opinion,
his true passion and his true calling,what dare I say, your unique ability.
Turn that to Dan Sullivan as strategiccoach taught me that everybody needs to
(43:07):
find their unique ability I think you haveyours everything up to now is what's led
to this I see nothing but great things foryou in the future How can they get a hold
of you if they want to book you tomorrow
Joel Goldberg (43:18):
again website?
I think is the best place and there's youknow, the website should be easy To allow you
to contact someone and every page you go on,there is a contact page and a book Joel page.
And so the easiest way with that is togo to the website joelgoldbergmedia.
com or just shoot me an emailjoel at joelgoldbergmedia.
com.
(43:39):
You know, I'm on LinkedIn and Instagram andX and Facebook and all those things too.
But between all those places,I'm very easy to find.
And I love.
For six months a year, I'll do them sevendays a week if somebody wants to do that.
It's hard to, hard to, uh, tobook that level of speaking.
In season, as long as there's not a conflictwith the game, because I'll never miss a
(44:00):
game, if given the choice, then, you know,I love getting on stage, I really do.
Dave (44:05):
Fantastic.
Joe Goldberg.
Thank you very much.
Hey, thank you so much forlistening to my podcast.
If you're seeking assistance with yourbusiness dreams, please consider checking
out the resources that I can make availableto you at either my LinkedIn page,
obviously my podcast, my book, Quiet Plans,exciting results available on Amazon.
(44:26):
either in a written or verbal format andas well, check out my website, davidsider.
com.
A lot of content, a lot of information there.
And there's also a way for you to access anassessment, a quick 16 question survey that
would allow us to get together and discusswhere you're at and where you seek to go.
I'm here to help you with yourdreams until then be safe.
(44:49):
This
podcast is provided for educational purposes.
It does not constitute legal advice.
And it's not intended to establishan attorney client relationship.
The recommendations contained in thispodcast are not necessarily appropriate
for every individual or business.
In determining the best course of action,business owners should consult with an
(45:11):
attorney on their distinct circumstances.
Show me the way episode 65, the consummate baseball and life intelligencer.
In this episode, we're going to talk withJoel Goldberg, infamous as the on field
intelligencer for the beloved Kansas cityRoyals, the Heartlands baseball team.
(00:30):
Welcome to show me the way a podcast aboutbusiness succession planning, the merger and
acquisition experience and successful exits.
As usual, I am your host, Dave Sider.
I want to thank you forchecking out my podcast series.
Show me the way.
If you are seeking assistance with yourbusiness dreams, please consider checking out
the resources that I've made available to youat either my LinkedIn website or my podcast.
(00:55):
Again, show me the way, or you cancheck out my book, quiet plans and
exciting results available on Amazonand either written or audible format.
And as well, my website, davidsider.
com, where I have quite a bit of contentfor you to consider and information on how
you can, for a very nominal price, access anassessment that you and I can review together
(01:21):
to discuss where you're at and where you wantto go as far as your dreams are concerned.
And I would look forward totalking to you about your future.
Hey, ladies and gentlemen, joiningme on today's show is Joel.
Goldberg, announcer extraordinaire ofthe Kansas City Royals baseball team.
He is an Emmy award winning broadcaster,but he's so much more than that.
(01:45):
It's kind of like just sayingDave Sider is an attorney.
That's the way I look at Joel aboutjust being an on the field broadcaster.
It just doesn't do Joel justice.
His activities are such a small partof his overall work and career, which
we're going to delve into in detail.
I want to draw this out relative to what hethinks makes someone successful in athletics,
(02:07):
but way beyond that, business and life.
Joel, welcome to the show.
Joel Goldberg (02:11):
Dave, thanks for having me.
I appreciate the intro.
And I love when you said, I'm, youknow, I'm whatever version you said.
I'm I'm usually, or whatever Dave Cider.
And I, a lot of times on my podcast,I'll say I I'm still Joel Goldberg.
I think like no one else has everdone it before my podcast titles
rounding the basis with Joel Goldberg.
So I suppose it would be very weirdfor someone that is not me to host it.
(02:34):
But then again, it's like, I guess we haveto introduce ourselves at the start every
single time, but it seems kind of funny.
Dave (02:40):
Well, and beyond that, you have, again, we're going to talk about you have books out.
In fact, you had one that came out inJanuary, but you've had their other books.
We're going to talk about yourspeaking and that's what I want
to delve into in great detail.
Yeah.
We don't talk about the Royals,but you're so much more than that.
And you've gathered so much informationand knowledge and wisdom from people.
If you could share that, that would be.
(03:02):
That'd really be wonderful, but let'sstart at the very beginning again.
Give us a flavor of your background.
Tell the listening audience,where was Joel born and raised?
Joel Goldberg (03:12):
I'll give you the, I'll try to give you the Cliff's Notes version,
at least for anyone that, you know.
Is it our generation or older?
We remember Cliff's notes nowadays.
I suppose the kids just go to chat,GPT or Google or something to find it.
Born outside of Philadelphia in NewJersey, lived there South Jersey
till I was 13, grew up a diehard.
(03:32):
This is important only because ofmy love of sports grew up a diehard.
anything that was philadelphia sports,which really followed me until I was in
my early to mid twenties when suddenly Iunderstood that, wait, I'm working in this
business and you're not really a fan anymore.
You're a fan through a different lens.
And so I don't really have anyof those east coast ties anymore.
(03:55):
Sometimes people detect just alittle bit of an accident there, but
they might also Get a little hintof a Midwest and a Chicago accent.
My family moved to Chicagowhen I was 13, about five days
before I started eighth grade.
You want to talk about fear, tryshowing up to the first day of eighth
grade when the only person you knowis your brother who's in the sixth
(04:16):
grade and you want to know part of him.
So, I consider myself a Midwesternerbecause we've now been in the
Midwest for almost 40 years.
And then the, the, the very quick run of thecareer always wanted to be in broadcasting.
Graduated from the university of Wisconsinand Madison broke in with my first TV job
at a small market in northern Wisconsin uptowards the upper peninsula of Michigan.
(04:38):
You know what that coldweather is like, Dave.
And then went from there back toMadison to another TV station doing
local news sports on the news.
Went from Madison to St. Louis.
Started there the day after MarkMcGuire hit his 70th home run.
Worked six years for the Foxtelevision affiliate there.
That's where I started covering.
Super Bowls and World Series and moreof the, the, the pro sports versus high
(05:01):
school and college after six years there,moved down the street to regional sports.
That's where I started traveling withbaseball teams like the Cardinals left there
after three years, came to Kansas City in2008 for what turned into my dream job, which
was hosting the pregame, the post game, doingthe end game and doing all with three of us
shared in St. Louis by myself, or at leastwith a, with a color commentator, a partner.
(05:23):
And 17 years later, you know, beenhere, lived here in Kansas City longer
than anywhere I've been and somehowmiraculously back last October was my
30 year anniversary in television andsomehow, some way I'm still doing it.
And as you said, I don't know, we'll getinto this that I've learned in the last
about seven years that there's so muchmore out there than just TV, which always
(05:44):
felt like enough, maybe not quite enough.
But it always felt like, youknow, I was living my dream, but
what else is there out there?
And that's what I've come to find out.
Dave (05:53):
That's what I found is so interesting in getting to know you.
But let's start with the moniker thatyou shared with we, which I absolutely
love, have not heard it before.
You are a trust expert.
I love that.
Tell me how that evolved.
Tell me how you got to that.
What are the steps?
What did you learn?
Totally fascinating.
You picked that up,
Joel Goldberg (06:11):
you know, it's interesting, Dave, because, you know, I've been speaking.
But formally speaking, you know, asa business for about seven years.
And of course I've always spoken.
That first job I referenced in northernWisconsin for the local NBC television
station, I don't think I was three weeks intoit when the local high school had me come out
(06:33):
and talk to their kids about broadcasting.
I was four years older than those kids.
I had no idea what I was doing.
I bring that up because while I've spokenforever, it took me until last year
to finally hone in on my main topic.
being trust and, and, and the titleof my main keynote is winning trust.
Now I talk about other topics and for sevenyears I've been talking about culture.
(06:55):
And I, I, I thoughtculture was a great topic.
One, everybody wants it or at leastwould like to figure out how to get it.
And, and what I came to find out was thatwhile I talked about the importance of
trust in every culture speech, It reallybecame evident to me that that was the
most important piece and there are amillion pieces to trust and what I call
(07:15):
playing small ball, the little thingsand trust became the one that I thought
about the most in terms of my career.
So when people say to me, Oh, youget to cover baseball or you get to
meet all these athletes or you dothis or, you know, whatever it is.
And what I say is yes, I'min the baseball business.
But I'm really in the people business, andthe people business is the trust business.
(07:36):
And that, by the way, isuniversal for just about anything.
We could find some billionairesaround the world that don't
need to build trust with anyone.
And I've always said that if you arethe Michael Jordan, the Wayne Gretzky,
the fill in the blank of whateveryour profession is, you probably
don't need to do any of that stuff.
(07:56):
You should if you're that good that you'reindispensable to someone you probably don't
need to but it makes us better And for thoseof us that are looking to find an extra edge
an extra advantage Trust is where it's atAnd so what I say to people is yes I get
paid money to talk about baseball and travelaround the country and it is the greatest job
and the coolest job And we work hard but Ifeel like in some ways I get paid to play in
(08:20):
sports every single day as really a mediocreto non athlete But the chance to live in
that world, what people don't understand.
And when they say, wait, why doyou go to the ballpark so early?
Well, why do you have to be therefour hours before the games?
It's to talk to people.
It's to build trust every single day.
And the more that I build that trust.
The more they share with me, the more thatthey're willing to give to me, the more
(08:44):
that I can then share with our audiences.
And so I'm in the trustbusiness every single day.
And I'm having to build trust withthe highest, the rebel athletes.
Dave (08:53):
God love you for doing it too.
You do such an excellent job.
What?
What insight do you gain from watchingbaseball games, watching players
specifically, watching managersthat should carry over to what
people do in their everyday lives?
Well, does that make sense?
Joel Goldberg (09:11):
Completely.
And I think the simplest way to put it in,look, you, you played sports at a high level
and you understand the power of sports.
I, you know, I like to also tellpeople that if you're not a sports fan.
That these messages still resonate andwhat you learn from sports really plays
in the, to everything, the attentionto detail and, and the resilience and
the grit and everything that comes.
(09:33):
with sports.
But I think to me why baseballis such a great teaching tool.
And Dave, I said my whole career that itdidn't matter to me what sport I was in.
If I was when I was in news, it was coveringevery sport and the variety was fun.
If I landed in football and I did a lotof football, that would have been great.
If I landed in hockey, that reallywould have been great because that
(09:54):
was one of my favorite sports.
And I did a lot of hockey.
If I landed in basketball,that would have been fine.
I've done less of that, butthat would have been fine.
Mhm.
But I ended up in baseball and, youknow, I've always said that, you
know, it's sort of a little bit oflike the, I love the one you're with.
Like whatever sport I'm in is my favoritesport, and it has to be because I've got to
be immersed in it, and if I'm not enjoyingit, then move on and let somebody else, there
(10:16):
are too many people that want to do this.
But the beauty of baseball, and where I feelso fortunate to have landed in baseball for
17 years with the Royals, another few withthe Cardinals, so really covering baseball
on a regular basis for 20 years, but longerthan that, is that baseball is every day.
And so, do baseball players work harderthan Football, basketball, hockey or
(10:39):
soccer or any of the other sports.
No, they're all working hard justas as all of us are working hard
in our different professions.
What's different and what makesbaseball to me more relatable is one.
It's every day and mostpeople don't work once a week.
Or two or three times a week.
And by the way, I'm not suggesting thatfootball players only work once a week.
They work five to six days a week toget themselves ready for that one day.
(11:00):
There's no time to work to getready for a day in baseball
because every day is the game.
Every day is the work.
Every day is the daythat you have to perform.
So, to me, the most useful piece ofbaseball is a teaching tool that works
for, for All the rest of us layman isthat no matter what you do today, you
have to come back and do it tomorrow.
(11:21):
So it is a sport of failuremore than any other sport.
I do not recommend anyone be successful30 percent of the time in your job.
But if you could somehow capture theability that baseball players have.
To manage failure, to turn thepage, and move on to the next
day, then you've got something.
So it's attention to detail, it'sprocessing failure, it's learning
from your mistakes, and it's goingout and doing it again the next day.
Dave (11:44):
That is fantastic.
You have, I want to go back, talkabout baseball, but at some point
you said, I want to take this outto the arena outside of baseball.
Tell me how that happened.
What drove it?
Was there a catalyst or a moment that said,Hey, I've got something here to share?
Joel Goldberg (12:03):
You know, yes and no, because I think that, that part of what
happened for me was When I came to KansasCity in 2008, I left a safe salaried job
to come here and work six months a year,and that got me off of their payroll.
I was no longer a salaried employee.
(12:24):
I was an independent contractor for thesame cable network that I was salaried for.
So you lose your benefits, you don't worksix months a year, but I was going to make
the same amount of money in six months.
And so the question, from really dayone that I got here in 08, Was what
do I do with the rest of my time?
Hey, do I have to work?
(12:47):
It'd be a good thing to do though.
Some years I did some years I didn't Imight call a handful of college hockey games
or just some smaller college basketball.
I wasn't Doing the big ESPNstuff or anything like that.
I was doing the type of things thatyou know It would put a little money
in your pocket get you out of the houseNobody wants to sit on the couch for six
months even if you're exhausted after abaseball season and I remember talking
(13:11):
to a friend of mine at the end of 2016.
It was december 16th I had called a fewgames at a holiday, holiday high school and
elite, you know, prestigious high schoolbasketball tournament in Columbia, Missouri,
not exactly what I wanted to be doing.
But again, it got me off the couchand it was a fun thing to do.
And I went out with a buddy afterwardsand he asked the question that a
(13:33):
lot of people asked me, what do youdo with the rest of your free time?
And, and I said, you know, a little this,a little of that I'm, I'm speaking to some.
Association next week in, in, inthe Kansas city area, a golf course.
Long Care ManagementAssociation of blah, blah, blah.
He goes, oh, do you do a lot of that?
I said, not really.
(13:53):
I mean, my speaking was church groups,high schools, rotary clubs, you know,
retired men's clubs, things like that.
Just community outreach.
Here's what's going on with the team.
What do you want to know?
Thanks for having me.
Appreciate the free lunch.
I mean, that was it.
So it wasn't anything I everthought of as a business.
And he says, you know that youcould start a speaking business.
(14:13):
And I looked at him like he was crazyand anyone that lives in the business
world, anyone that lives in your world,Dave, you know that there are annual
meetings and speakers for everythingand associations and on and on.
I never knew anything like that existed.
I knew a motivational speaker to beTony Robbins or someone like that, love
to be that, but not many people are.
And so I was intrigued and hesaid, you can start a business.
(14:37):
And I dove into it andjust started exploring.
And then I started, thisis important for anyone.
I started networking and Ijust started meeting people.
And I was lucky enough in Kansascity that maybe people knew who
I was from my exposure on TV.
The Royals were a little over ayear from having won a world series.
So it was easy for me to get meetingswith people, but none of them knew me.
(14:59):
And I certainly didn't know them.
They just knew of me and.
I got the bug and I suddenlyrealized, you know what?
I think I can be good at this.
I'm interested in initially,well, a side hustle.
But one that might actually pay a littlebit more than some of these other games.
So let's see how I do.
And so I get on stage, Istart working on messaging.
(15:21):
And I landed pretty quickly on culture.
Because here's a, peoplelike the Cinderella story.
So the Royals were the small marketCinderella story that goes to the
world series and back to back years.
Did they have more talent than anyone else?
No, but they did everything the right way.
They built a strong culture.
And I thought maybe there's a lessonthere because I don't want to do a
(15:42):
baseball speech because I don't reallythink there's enough of that out there.
I don't want to, I don'twant to run the, the.
sports circuit, the awards circuit.
There's only so much of that out theregoing to speak to high schools and colleges.
But I thought everybody would,would benefit from culture.
And so I, I, it started as a side hustle.
(16:02):
It became an obsession.
It's something that, and I never thought Iwould say this, and this is the beauty of
pursuing other avenues and expanding yourhorizons is I had this dream job still do.
I had this dream job, and then I foundsomething that I enjoyed doing equally.
And so really they both became my main jobs.
Dave (16:21):
I mean, that's fantastic.
As you've evolved in talking about culture,you've had more interaction with people.
Has this blossomed into new directionsor new ideas or concepts that you're
now taking out to your speaking groups?
Other groups you speak to?
Joel Goldberg (16:36):
Yeah, in different ways.
I mean, I mentioned before thatit started as a culture speech.
The main offering now is winning trust.
I still do the culture speech.
I've got a third speech that, youknow, I try to steer people towards
the winning trust because I thinkit's the one that matters most.
The third speech is, is about change.
And there's a fourth one I'mworking and the change piece is
a, a, a good one and irrelevant.
One, one.
The world's always changing, but youknow, like I look at me and, and when
(16:58):
I started covering athletes 30 yearsago, I was 20 something years old.
And now I'm covering athletes thatare still 20 something years old
and I'm 50 something years old.
And so I've had to change.
I've had to change the wayI communicate with athletes.
I've had to change the way thatI go about my business in a world
of social media has evolved andtelevision is changing and on and on.
(17:20):
And so I, I, That gives me a lot of examplesand stories and just themes to talk about.
So change is a good one.
And then the fourth one I'm workingon is resilience because yes, that's
another one that just plays really well.
There's not any athlete orbusiness person for that matter.
That hasn't been successfulwithout being resilient.
(17:43):
It just, you know, maybe there's somepeople that were handed something, you
know, from a family standpoint or whateverit is, but even still, you got to work
to make sure you don't screw it up.
And so there, there's aresilience piece to that one.
The other piece, I guess, that I wouldshare is that when I started this business,
Dave, Okay, little side hustle speaking.
Alright, I've got my TV stuff.
(18:04):
Great.
And then very quickly it evolved intoa podcast, books, blogs, newsletter.
And so as far as, like, I don'tknow where else it's going.
It can go in as manydirections as I guess I want.
And I think one of the challenges to allof this is finding the right directions.
You know, the good old expression of, of,of know your lane or choose your lane.
(18:28):
Like there are a lot of lanes andit's very easy to chase them all.
And maybe they're all worthwhile,but you have to figure out
and hone in what makes sense.
And so the last thing I guess Iwould say on this is that when
I started my speaking business.
Everyone said to me, you'regoing to become a speaker.
And I talked to a million people.
You're going to become a speaker.
Uh, you have to write a bookbecause speakers write books.
(18:50):
And I had no, what am I going to write abouthow the Royals won a world championship
and like, how is that going to help?
And I understood that, you know, abook, there's some credibility to it.
It's almost a big business card.
Everybody's got one and it could be arevenue generator too, but I sit down with
an author because I can write, I mean, I'm,I'm, I'm proud of my ability to write, but
(19:10):
I had no idea what to do, where I would go.
And I thought maybe.
If I, if I hire a ghostwriter,that could be the magic pill and
I'll give her a lot of credit.
She was, she's a younger womanand she looked at me and she said,
you're not ready to write a book.
And I was not offended.
I was relieved by that.
She said she could have taken my moneyand we could have come up with something.
She said, start a podcast instead.
And I said, how come?
(19:31):
And she said, one.
You already know how tointerview people for a living.
Two, she said it'll helpbuild a brand beyond baseball.
That happened.
She said, three, it's agreat networking tool.
That's a bit of what youand I are doing right now.
Not just with each other.
We've done that before,but for the listeners.
And, and so what an opportunity to share yourpersonality, other people's personalities.
And four, it'll be a content tool.
(19:53):
And within a few years after thepodcast started, The first book came
out and then the second book came out.
And so really, if I wanted,I could write 20 more books.
That sounds absolutely horrifying tome, but there'll never be a shortage
of content based on the amountof people that I get to talk to.
Dave (20:11):
Absolutely.
You know, what I find is interesting watchingyou, you're talking to different generations.
And I think it's so important as we getolder, and I failed at this for a while, but
for a while I would talk as if everyone hasthe same experience, my age, where they are
in life and I've learned you can't do that.
You've got to figure out wherepeople exist on the compendium of
(20:34):
greatest generation of baby boomers.
Gen Xers and Millennials and all of that.
You seem to move effortlesslylike you're talking to Bobby Witt.
And I don't think you talk toBobby Witt like you talk to Salvy.
And I don't think you talkto Salvy like you talk to JJ.
You don't talk to JJ theway you do to Sherman.
(20:56):
And so I, I sense that there is somethinggoing on in your mind that I am positioning,
basing, based upon not only the person,the position, or whatever, but from an age
standpoint or an experience standpoint.
Can you speak to that a little bit?
Joel Goldberg (21:10):
Yeah, I love this question, and I'm going to compliment you on it
because it was a very, you don't needmy compliment, but it was a very astute
observation because as you were bringing itup, and you said, I'm pretty sure you don't
talk to Bobby with junior the same way.
And I hit my head.
I said the same way.
I finished the sentence inmy head as Salvador Perez.
And then you said, and I'm prettysure that you don't talk to JJ.
(21:33):
And I thought, as I do, I'm So you hitit right on the head, and here's the
example, and I'll expand on it, too.
And by the way, not everyoneneeds to stay relevant.
I mean, I think everybody should.
Right, right.
But, you know, if you are a retiredX Ball player that has the reputation
and understands the game really well,you could probably get away with
(21:54):
not adapting to the newer times.
However, there comes a certain point,you can't please everyone, where people
say, okay, yes, this guy was the greatestof his generation or this guy was,
but if all you can do is live in yourgeneration, And you can't grow with,
and baseball is like anything else.
(22:14):
I mean, the amount of analytics and toolsthat they have in, in, in an instant with
the snap of a finger is off the charts.
It would blow your mind.
It blows my mind and I'm around it not to thelevel the players are, I'm not on the inside
there but more so than the average fan.
And you can get anything you want.
I mean, literally, any measurementthat you want, you can get it.
(22:39):
Instantaneously, and so you're doingyourself a disservice if you're
not able to keep up with that.
But then at the same time, and this, Ithink this is where I've learned this,
Dave, is that my audience, our audience,that is watching our games, will be
anything from a Baby Boomer down to Gen Z.
It's no different than say politicsfrom this standpoint that I may have my
(23:04):
opinions on who I think should win whateverelection or things that I believe in and
I'm not a shut up and dribble kind of guy.
I believe that if an athlete wants to speakon something that's great then they could
live with whatever comes from it good or bad.
For me, I believe that if I am lookingto include 100 percent of the potential
audience Then why would I want todivide them over something else?
(23:27):
So part of that means being able to speaka little bit of everyone's language.
And I've always felt like at least aslong as I've been doing the baseball
thing that I have to figure out,this isn't just a generation thing.
I have to figure out a balance ofthe way to tell these stories as an
in game reporter in a way that sortof scratches the itch for everyone.
(23:48):
Because the.
16 year old baseball fan maynot have the same interest as
the 75 year old baseball fan.
The die hard 40 year old who's coaching,you know, his local travel ball
team may not have the same interestas the 35 year old mother of boys.
(24:11):
Who might be interested in thepersonal stories of the human interest
stories of these players or let'sreverse the gender discussion there.
The 35 year old mom of three boys may notwant anything but the most detailed heavy
statistic laden reports and maybe the40 year old father of three girls, or it
(24:35):
doesn't have to be three girls, the 40 yearold father that really is interested in the
game but likes the personalities better.
The point is, is that no matter whothe audience is, from the youngest of
age to the oldest of age, to male orfemale, I've got to figure out a way to
give them a little, a little something.
(24:55):
Which means I can't beall in on the analytics.
I can't be all in on thehuman interest stories.
What I do know is that agood story is a good story.
How you tell it matters.
And then how you tell itmatters one good content.
Give me a good human interest story anda good story of resilience and adversity.
And I don't care whether you're thebiggest diehard fan, a casual fan.
(25:16):
And anything in between, nomatter what your age, people are
going to be interested in that.
But if I'm going to go too deep into, say,heavy analytics, I have to find a way to
explain it so that it matters to everyone.
So the point is, is that you'retrying to cast a wide umbrella.
When you cast a wide umbrella, youhave to speak everybody's language.
And back to the trust piece, I, I'mnot going to try to be a 24 year old.
(25:38):
Right.
But if I at least appear completelyoutdated to Bobby Wood Jr. at 24 years
old, and I hope I don't, Then he's notgoing to give me as much and so i've got
to be able to build those relationshipsEasier with Salvador Perez at 34 because
he's 17 years younger than me versus27 years younger than Bobby Wood Jr.
(25:58):
Easier with J. J. Bicolobecause we're the same age.
And so, you know, the closer youare in age, the easier it becomes.
But you know, I need to figureout a way to stay relevant.
Every one of those ages and generationsevery single day that leads to better trust
that leads to better stories that leadsto better information and it never ends.
Dave (26:19):
It seems to me you've conquered it.
I have to study it.
I have to go to Sandler sales training.
I've got to go to behavior modification.
I, as an attorney, I'm too muchin my head, so I have to watch it.
But you see, I think you conquer itbecause in what you do, you're authentic.
And what I've learned is you can getaway with a lot when you're authentic.
(26:40):
And you always come across as authentic.
So I, I honestly, I thinkthere's a book there for you.
And I think there's a whole notherpresentation on being able to
talk to generation because I findthat, especially as I'm older.
It becomes more and more difficult.
So kudos to you.
Joel Goldberg (26:59):
Well, it is becoming more difficult.
I mean, I have to live with the realityright now that while I was never hanging
out on a regular basis or anythinglike that with the past players.
It was a little more common to maybe graba beer with Eric Cosmer or Alex Gordon and
those guys were still close enough to mygeneration that while they seem like kids and
you know they're first getting married afterI've been married for 10 or 15 years you
(27:22):
know that type of thing there it was stillclose enough and so I have to live with the
reality right now that I'm never going tobe as close with the 24 year old as I was.
With the past 24 year olds and that's okay,but I think that trust and all of this is
like a foreign language or can be for peoplewhen it becomes a second language that you
(27:42):
speak well, you don't have to think about it.
You can trust your instincts.
But I say that only because we talkedabout, you know, everything that you need.
It's not like I'm not a natural at it.
Maybe it does come naturally after all theseyears, but no one ever taught a class on
trust or how to build relationships, right?
Right.
Right.
I think about all the greatjournalism classes I took or fill
(28:03):
in whatever anybody's major was.
There should have been trust 101.
That's a bit of what I'mbringing to the stage.
And if I can connect with athletes thatare making hundreds of millions of dollars
that could do things that none of uswere ever going to do, myself included,
then there is some skill in that.
A lot of it was learned.
But I think that the, the other piece tothis is that even if it is second hand, if
(28:28):
it's a, it becomes that second language,if it becomes a well spoken language,
trust or communicating across generations.
I think about it every moment.
And so, while it may appear that it comesnatural to me, while it may appear as though
I have an amazing relationship with, say,a Salvador Perez, which I believe that I
do, I think about every interaction I have.
(28:50):
I map out in my head when's theright time, when's the wrong time.
How do I continue to, to buildthis relationship or sustain this
relationship because, just because Ihave made it or arrived, so to speak.
It could all be gone in the snapof a finger with a bad decision.
And while I'm not walking on eggshells,I'm very aware of it every single moment.
Dave (29:15):
So I do this with my talks to business people.
Most notably I did this to about 30 people.
And I'm going to ask you this question.
I'm going to predict that you'regoing to live to be age 100.
Okay, and my reason for saying that iswhere medicine is, where nutrition is,
where exercise is, just, I, I thinkjust the nature of civilization now,
(29:38):
we're all going to live to be a hundred.
Can you see yourself living to a hundred?
And if so, what do you think yourlife will look like looking back?
Joel Goldberg (29:48):
Oh, it's a great question.
I, you know, Can I seemyself living to a hundred?
I don't know.
I'd love to, you know, if I'm at leasthealthy enough to enjoy it, you know, I
don't, I suppose I won't be moving aroundthe same way that, that I do now, but I,
I like life, you know, I, I look, evenwith all of its challenges and we all
have them, by the way, I mean, I can sithere and talk about how rosy life is.
(30:12):
And it is like, again, theypay me to talk about baseball.
And now I've figured out how to take whatthey pay me to talk about baseball and turn
that into something that helps other people.
And so that, that's unbelievable.
I got, I don't, I don't, I know it's thebest way to explain this and it's relevant
after last season, the way the Royalswon for the first time again in years.
(30:33):
And yes, for years, I've been recognizedwalking around town, and that'll,
that family's used to that now, but wehave our friends coming into town or
friends from, you know, years ago, oldfriends that, that see it in person,
they're, they're blown away by it.
I'm the same guy, but I don't, I. For them,it's like, Oh my gosh, people recognize you.
For me, it's just a normal thing.
(30:53):
And so do I like that?
Not like that.
I, I, I'm indifferent.
Like, I want to stop and talkto anyone that wants to talk.
I'm fine putting my head down andjust going about my business too.
I don't want people to apologize.
It's never, I never feel likethat apology is necessary.
My point is that peoplerecognizing me around town.
(31:17):
And then telling you they like your workor they appreciate your work or more
significantly, I'll get comments fromsomeone that's 40, 50, 60 years old,
Hey, you know, I, I, my, my dad passedaway five years ago, 10 years ago.
And we just sat and watched every gamewhen he was alive, you brought us together
(31:39):
or, or whatever it is, or, or, you know,my grandmother passed away in a hospital
bed and all she wanted in her final dayswas to listen to you guys, or the military
that tells you from overseas that they getup in the middle of the night to watch,
like, that's the kind of stuff I neversigned up for because I never understood
it and I, you know, I don't know how longthe TV thing will last whenever that ends.
(32:01):
To I hope I can speak for as longas I'm able to and as long as I
can stay relevant and help people.
But to know that, and by the way, Ithink in any profession, if you're
doing your profession right, youshould have the ability to help people.
Mine just happens to be on a biggerstage because TV magnifies it.
And sports brings peopletogether and it's entertainment.
(32:21):
And so I think when I look back at it,I don't know where all this is going,
but what started as me just lovingto talk about sports and loving to
tell people about what was going on.
I always wanted to be the guy thatwas in the middle of whatever it was.
When you see those crazy peopleon TV that are reporting in the
middle of a hurricane, you're like,Oh my gosh, just get them inside.
(32:42):
I'm not necessarily sayingI want to be out there.
But my, my blood gets flowing andpumping a little bit, picking point.
But if I was there, I would love to bethe one sharing all this with everyone.
I don't want to be in a war zone, but I loveto bring people to where they've never been.
And I hope if that entertains them or bringsthem some joy in it, or some information
(33:02):
or whatever it is in a positive way,then that that's what I want to look back
on and just say, you know, that, thatguy made our lives a little bit better.
And, you know, I'll be the first to say it.
And a lot of people.
Do and should say this like we're not on TV.
We're not solving world.
Peace.
We're not inventing the cure for cancer Thereare a thousand a hundred thousand jobs that
(33:26):
are gonna make a bigger impact on societythan what we're doing However, and especially
in this day and age of mental health Ido understand that we play a part in it.
That's not anything Iunderstood when I was younger.
And that's something that I hope to lookback on and say, you know what, all those
people that stopped by and said, Hey, we likeyour work or, Hey, you took a picture of me
10 years ago, or, Hey, you know, you remindme of my, you know, my, my, my late father,
(33:50):
that that's the stuff that I hope I canlook back on and say, man, I got to do that.
That's pretty amazing.
Dave (33:55):
So where I think you fit in into the pantheon of what I have tried to
do with the podcast that we talk aboutbusiness succession, business planning,
business continuity, exit planning,M& A, you're really in, in the, the
pantheon of dealing with businesscontinuity, meaning you're continuing
to grow and expand and evolve where youare right now in your life, middle age.
(34:19):
What would be Two or three thingsthat you would tell a millennial
they ought to be looking at.
Joel Goldberg (34:27):
Yeah.
No, these are good.
And some of these I think are,you know, they're, they'll,
they'll stand the test of time.
I think one, the first one iseverything we do is about people.
It always.
And, and.
I know that there's someone out therethat could say, well, I found this one
profession that's not about people.
If you could figure that out, that's great.
I mean, maybe it's like, you know,I don't know, maybe it's working
(34:49):
at the zoo with only animal.
I have whatever we can go as many layersas we want, and we could come up with some
things that's really not about people.
But everything we do is aboutpeople, which goes into everything
we talked about already, right?
Trust, authenticity on and on.
So the first thing I would tell.
Millennials or Gen Z or anyone is don'tforget about that piece, the world and how
we change, how we communicate changes, theplatforms we communicate on the technology,
(35:12):
the, the, the Pandora's boxes we keepopening social media and all these things
are artificial intelligence, all part ofthe progress, all have their setbacks.
It's still at the end of the day,universal is about serving people.
And so however that is.
And so I think that's, that's one piece.
The second piece, I would tell youngergeneration, And I get this a lot.
(35:33):
I love asking thisquestion to older athletes.
I don't, we don't like to use theword older because then they, they
yell at you for calling them old.
So I say that's experienced,experienced or veteran athletes.
Yeah.
Yeah.
I love to talk to, to guys towards theend of their career and, and just say.
What would the modern day versionof you tell the younger version and
almost every one of them say, slow itdown, just slow it down a little bit.
(35:57):
We have all been trainedto go, go, go, go, go.
And I was the same way in my twenties.
I heard somebody recently tellinga bunch of young 20 something
year old butts, up and comers, youknow, all with jobs out of college.
Work as hard as you can in your 20s becauseyou're going to get married and you're going
to want to spend time with your family andall these things and just go, go, go for now.
(36:18):
And I don't totally disagree withthat because I did the same thing.
Slow down a little bit because it'sgoing to be there for you tomorrow
and the next day and you don'tneed to figure it all out today.
And when you slow down, you learn.
A little bit more too.
I think those would be the two biggestthings that I would tell people.
Dave (36:33):
That's fantastic.
What would you tell a boomer or someonein our age group collectively here?
Joel Goldberg (36:39):
Be open, be more open minded that, that just be, you may
have the life experience and you do.
I'm, I'm a Gen X. I, I still want tobe able to learn from those boomers.
But you know what?
Those Gen Z kids can teach you a lot, too.
And do you know more about life than them?
Probably.
Most likely, yes.
Do you have it all figured out?
(37:00):
No.
Neither do they.
Nobody does.
Some more than others.
Find the younger generation.
Find that mentor or those mentors.
And that doesn't have to be a formal thing.
Find people who, even if you don't knowthem, that you can take inspiration from.
But I would encourage an oldergeneration to do the same as well.
Because I think it's put best this way, Dave.
(37:22):
When we that older generation, you'vegot me by a few years, but when, when
we sit there and say, well, if I don'tunderstand that, I just have my kids
teach it or my grandkids teach us, right?
I, I can't figure out this.
I cloud thing.
I can't figure out this.
How does what?
I don't understand what to tell chat GPT.
I don't.
That's a great time to askyour kids or your grandkids.
(37:43):
So we're already doing that.
Why would we not ask for thehelp of the younger generation?
Because they may seethings differently than us.
So I would just say that for theboomers, build those, if you're in
the workplace for sure, build thoserelationships with the younger generation,
tear down that generational gap wall.
Because you know what, if you're willing tolisten to them, they just want to be heard.
(38:06):
If you're willing to listen to them,They're going to listen to you too.
Dave (38:09):
Let's talk about your keynotes.
Give us a little background for theaudience because I'm going to ask
the, ask you a little bit later on totell them how they can contact you,
but let's go back over your keynotes.
How can people reach out to youand what is it that you would
be willing to share with them?
Joel Goldberg (38:26):
Well, I mean, I mentioned that the, the winning trust speeches, the,
the big one, you know, the keynotes oranything, but they're really what anybody
wants, you know, and I think we all in the.
Speaking business would liketo let people know that we'll
customize based on their needs.
I think for me, most people arelooking for the, for similar type of
stuff that the customization comes in.
Maybe the, the, the language that you'respeaking and you know, you're not going
(38:46):
to speak to, uh, an electrical associationthe way you would a banking association.
And so trying to, just like I talked aboutwith baseball and the different generations
of the different people, and I didn'teven mention, you know, Part of that with
baseball is different cultures and a guyfrom Venezuela is going to be different
from a guy from Nebraska and on and on.
So, I think that the message I haveon winning trust applies to everyone.
(39:08):
Then it's how you deliver it in away that they best understand it.
The culture speech, I include trust in that.
I always do a team acronym.
The T is always trust,it's just a piece of it.
And then based on thecompany, we figure it out.
The E could be about positiveenergy, energy givers.
The E can be about empathy and, and,and walking in someone else's shoes.
(39:31):
The A can be about accountability.
I love that one a lot.
You know, can you build a team withpeople that, that are looking out
for each other, that, that, that willtake one for the team, so to speak.
Sometimes the A is attentiveness.
We live in a world where it'shard to listen to people.
It's hard to focus.
We are, we're distracted.
The M is usually meaning.
Finding the purpose in what you're doing.
Uh, sometimes it can be mentorship.
(39:52):
Uh, there's some other ways to go.
But that gives me theflexibility with that one.
Um, those are the two big ones.
And, you know, I tell people all the timethat while it's not a baseball speech or a
royal speech, the bulk of the content, youknow, for a while I would delve away and use
a lot of, uh, CEOs and podcast pieces thatI'd learned, uh, which still come into play.
But the baseball's what makes it unique.
(40:14):
Because it's my content.
It's, it's content that noone else has heard before.
And so whether it's in a keynote, typically45, 50 minutes, I've done some as long as an
hour and a half, some as short as 25 minutes.
Sometimes you turn it into a workshopand you could turn it into multiple hours
and really, really deep discussions.
(40:34):
So there are a lot of ways to do this.
The easiest way to get, I mean, my socialmedia is all over the place and the website
has all the contact joelgoldbergmedia.
com.
And that's really.
Everything between podcasts,speaking blogs, on and on and on.
Dave (40:46):
Give us the name of your books and how can they find them?
Joel Goldberg (40:49):
First book is Small Ball Big Results.
Second book, Small Ball Big Dreams.
Amazon's probably the easiest way.
My website as well.
The very short story of that is that, youknow, if you're a baseball fan, you know
that small ball is the sacrifices, thebunts, the base running, the grounding
out to the opposite way to make aproductive out to advance your runner.
(41:12):
They're what I call all the things thatdon't show up in the box score or don't
get the attention that they deserve.
And I love to ask people,what is small ball to you?
Because We could talk about salessheets, we could talk about victories,
but what enabled you to get there?
And so when I started my podcast, Roundingthe Bases, I early on thought, okay,
(41:34):
it's not going to be a baseball podcast.
However, I want to ask threebaseball themed questions.
What's the biggest home runyou've hit in your career?
And I had to change that to career becauseeverybody said their spouse and I didn't
doubt that, but I needed some varietyof answers, not just getting married.
I love my wife.
I love my husband.
So Okay.
We recognize that.
But what, what, what'sthat big moment for you?
(41:55):
Second question, what, what's aswing and a miss you've taken him?
What did you learn from it?
And the third question, what is small ball?
What are the little things that addup to big results that led to the
first book, small ball, big results.
And then as I finished that book, I thought,I actually had a business coach say to
me, I got the title for your next book.
And I said, well, I just,I just finished this one.
(42:17):
I'm not ready.
And he said, that's one ofthe small ball, big dreams.
And it really resonated with me because.
I can't tell you how many times I'veinterviewed a ballplayer, usually after
their first game or whatever it is, or abig home run, and they say, You know, I, I
had dreams of this playing in the backyard.
This is, and then it just, Ithought, well, we all have dreams
(42:38):
growing up and how do we get there?
And we get there by playing small ball.
So that's the, those are the two books.
Dave (42:45):
Ladies and gentlemen, I want to thank Joel Goldberg.
I think you get what I get out of this.
And what I mean by that is he.
Has taken his broadcasting career andit's allowed him to find, in my opinion,
his true passion and his true calling,what dare I say, your unique ability.
Turn that to Dan Sullivan as strategiccoach taught me that everybody needs to
(43:07):
find their unique ability I think you haveyours everything up to now is what's led
to this I see nothing but great things foryou in the future How can they get a hold
of you if they want to book you tomorrow
Joel Goldberg (43:18):
again website?
I think is the best place and there's youknow, the website should be easy To allow you
to contact someone and every page you go on,there is a contact page and a book Joel page.
And so the easiest way with that is togo to the website joelgoldbergmedia.
com or just shoot me an emailjoel at joelgoldbergmedia.
com.
(43:39):
You know, I'm on LinkedIn and Instagram andX and Facebook and all those things too.
But between all those places,I'm very easy to find.
And I love.
For six months a year, I'll do them sevendays a week if somebody wants to do that.
It's hard to, hard to, uh, tobook that level of speaking.
In season, as long as there's not a conflictwith the game, because I'll never miss a
(44:00):
game, if given the choice, then, you know,I love getting on stage, I really do.
Dave (44:05):
Fantastic.
Joe Goldberg.
Thank you very much.
Hey, thank you so much forlistening to my podcast.
If you're seeking assistance with yourbusiness dreams, please consider checking
out the resources that I can make availableto you at either my LinkedIn page,
obviously my podcast, my book, Quiet Plans,exciting results available on Amazon.
(44:26):
either in a written or verbal format andas well, check out my website, davidsider.
com.
A lot of content, a lot of information there.
And there's also a way for you to access anassessment, a quick 16 question survey that
would allow us to get together and discusswhere you're at and where you seek to go.
I'm here to help you with yourdreams until then be safe.
(44:49):
This
podcast is provided for educational purposes.
It does not constitute legal advice.
And it's not intended to establishan attorney client relationship.
The recommendations contained in thispodcast are not necessarily appropriate
for every individual or business.
In determining the best course of action,business owners should consult with an
(45:11):
attorney on their distinct circumstances.
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