“In podcasting, it’s not about downloads; it’s about creating meaningful engagement.”
I talk with Harry Morton, founder of Lower Street Media, to explore the future of brand storytelling through podcasting. With over 7,000 episodes produced and high-profile clients like PepsiCo and Fidelity, Harry shares insider strategies for using podcasting to build brand credibility, boost audience loyalty, and attract high-quality leads.
Together, we dive into why podcasting is about more than just download numbers—it’s about creating meaningful engagement and forming emotional connections with listeners. Harry explains how narrative-driven podcasts can stand out, even in “dry” industries, by crafting unique experiences. If you're a brand, entrepreneur, or podcast creator looking to take your podcast to the next level, this episode is packed with actionable insights to help you make an impact.
Key Takeaways
- Understanding Podcast ROI Beyond Downloads – Discover why listen time and engagement are more valuable than download numbers.
- The Power of Storytelling in B2B Podcasts – Tips on creating emotional narratives in “dry” industries to increase listener engagement.
- Account-Based Marketing through Podcasting – Use your podcast to network with potential clients and create new business opportunities.
- Why Narrative-Driven Formats Outperform Interviews – The benefits of producing narrative-rich podcasts to differentiate your brand.
- Using Podcasts to Showcase Brand Creativity – How to build compelling audio stories for risk-averse industries like banking.
Chapters & Timestamps
02:00 - Harry’s Journey to Podcasting – From music production to launching Lower Street Media.
10:00 - Why brands should consider narrative-driven podcasting.
12:00 - Finding the emotional core in every story.
18:00 - How to pitch creative podcast ideas to conservative clients.
20:00 - Why listen time and engagement are the real metrics.
23:00 - Turning guests into clients through podcasting.
Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!
Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!
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