"One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic."
Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a podcast producer and coach, Niall shares his insights on the pros and cons of both mediums, drawing from his personal experience and industry knowledge.
Niall begins by discussing the unique charm of podcasting as an audio-only medium, highlighting its ease of production and intimate connection with listeners. He then explores the visual appeal and discoverability advantages of YouTube, while also addressing the challenges each platform presents. Throughout the episode, Niall offers valuable tips for content creators looking to maximize their reach and engagement across both podcasting and YouTube.
Key Takeaways:
- Podcasts have higher listener engagement, with 60-80% of listeners typically finishing an episode
- YouTube videos have lower engagement rates, with 20-40% considered good
- Podcasts are easier to produce but face challenges with discoverability
YouTube offers better discoverability and monetization opportunities
Creating content for both platforms can be a winning strategy
Chapters and Timestamps:
01:40 - Niall's podcasting journey
03:00 - The podcast vs. YouTube debate
04:20 - Benefits of being a podcaster
09:00 - Challenges of podcasting
13:00 - Benefits of being a YouTuber
15:10 - YouTube's algorithm and discoverability
19:40 - Monetization opportunities on YouTube
21:00 - Downsides of being a YouTuber
23:10 - How to choose between podcasting and YouTubing
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