All Episodes

February 24, 2025 38 mins

This conversation with Nick Thomson was an absolute masterclass in why businesses need to start thinking about podcasting as a key marketing tool. Nick brought such a fresh and insightful perspective, particularly around the idea that podcasting isn't just about downloads—it's about brand awareness, networking, and positioning yourself as an authority in your field.

One of the things I loved about this episode was how we tackled the common objections businesses have when it comes to starting a podcast. Whether it's concerns about ROI, finding a niche, or creating engaging content, Nick had practical and actionable advice for all of it. The way he reframed podcasting as a strategic business tool rather than just another content channel was incredibly eye-opening.

This episode reaffirmed everything I believe about podcasting—it's not just for hobbyists or media companies, but for every business that wants to build trust and authority with their audience. If you’ve been on the fence about starting a podcast, this is the episode that will change your mind!

  • Niall Mackay

Key Takeaways: 


"Podcasting is a Content Engine" - A single podcast episode can generate blog content, social media clips, and email newsletter material for months.

"Niche Down to Stand Out" - When you try to speak to everyone, you speak to no one. The more specific your podcast, the better.

"The ROI of Podcasting Goes Beyond Downloads" - Success isn’t just about listens; it’s about brand awareness, business networking, and building authority.

"Podcasting as a Sales & Networking Tool" - Using a podcast to connect with key industry players is a brilliant way to build relationships and generate business.

"Small Audience, Big Impact" - Even with a small number of listeners, the depth of engagement can drive significant business results.

Chapters & Timestamps:


03:00 - Nick’s Background & Love for Podcasting
07:00 - How Podcasts Fuel Content Strategies
12:00 - Overcoming the Biggest Barriers to Podcasting
21:20 - The Power of Niche Podcasts
24:10 - Measuring the ROI of a Podcast
27:10 - Podcasting as a Business Networking Tool
30:40 - Why Small Audiences Can Be More Valuable than Large Ones

Send us a text

Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

Sign up for Descript now!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.