5 Steps to Starting Email Marketing as a Small Business Owner

Email marketing is one of the most effective marketing strategies, but it is constantly overlooked.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the essential steps  for small business owners to effectively implement email marketing. Think of this episode as a roadmap! We are providing you with actionable steps to begin and build your email marketing strategy and ultimately drive business growth.

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

02:45 The Importance of Email Marketing

04:17 Setting Up Your Email Marketing Platform

16:16 Creating Your Email List and Lead Magnets

20:11 The Importance of Consent in Email Marketing

24:38 Sending Out Emails to Your Email List!

32:32 Segmenting Your Email List for Better Engagement

37:12 TLDL; Quick Recap of Email Marketing Steps

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Choosing the Right Email Marketing Platform: https://youtu.be/ZEkPOQskpDE

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

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Episode Transcripts: https://sobmarketing.com/blog

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