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May 1, 2025 โ€ข 55 mins

As a small business, you deal with two different kinds of customers: new and returning.

This weekโ€™s episode of the Small Owned Business (S.O.B.) Marketing podcast is the first of a two-part series on customer attraction. In part 1 we are focusing on attracting new customers, the importance of visibility, and positive first impressions. We also cover effective marketing strategies, the power of storytelling, brand awareness, and customer engagement.

Join us next week for part 2, where we explore marketing strategies specifically aimed at attracting returning customers.

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

ย 

โžก๏ธ ๐˜•๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ถ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต, ๐˜ฃ๐˜ถ๐˜ต ๐˜ฅ๐˜ฐ๐˜ฏ'๐˜ต ๐˜ธ๐˜ข๐˜ฏ๐˜ต ๐˜ต๐˜ฐ ๐˜ฉ๐˜ช๐˜ณ๐˜ฆ ๐˜ข๐˜ฏ ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ฏ๐˜ด๐˜ช๐˜ท๐˜ฆ ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜จ๐˜ฆ๐˜ฏ๐˜ค๐˜บ? Join our monthly membership community ๐’.๐Ž.๐ (๐’๐ฆ๐š๐ฅ๐ฅ ๐Ž๐ฐ๐ง๐ž๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ) ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

06:00 Goals for Attracting New Customers

13:50 Importance of First Impressions

20:27 Leveraging Discounts and Referrals in Your Marketing

26:26 Partnering with Local Businesses

37:18 Effective Marketing Strategies for Attracting New Customers

53:04 TLDL: Attracting New Customers Summary

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๐‘๐„๐‹๐€๐“๐„๐ƒ ๐‚๐Ž๐๐“๐„๐๐“:

How To Create a Customer Avatar: https://youtu.be/XbxCdWO9fig

๐’.๐Ž.๐ (๐’๐ฆ๐š๐ฅ๐ฅ ๐Ž๐ฐ๐ง๐ž๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ) ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob

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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

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COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

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