Live shopping, the future of retail and a great example of the new trend “shoppertainment”.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the emerging trend of live shopping, how it is growing, and the importance of engaging audiences through entertainment as a business. We delve into the platforms available for live shopping, essential preparations needed for successful live shopping events, the need for consistency and experimentation in this new retail landscape, and provide actionable insights.
Marketing HOT TAKE of the week: As a small business, are you tired of having to also be “entertainers”, or do you find this trend of “edutainment” and “shoppertainment” fun? Let us know in the comments!
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- An extensive library of tutorials
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Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
06:41 Defining Live Shopping
11:24 Conversion Rates and Engagement
18:16 Target Audience: Gen Z and Millennials
21:38 Preparing for Your Live Shopping Event
29:46 Promoting and Experimenting with Live Shopping
38:00 TLDL; What Small Businesses Should Know About Live Shopping
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Turning Passion into Profit (w/ Special Guest Southern Curiosities): https://youtu.be/yY199O114Dw
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog
Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
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