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August 28, 2025 60 mins

Many of the marketing strategies and tips Vivian and I share have been perfected by those in the “spicy” or adult industry. 

This week on the S.O.B. (Small Owned Business) Marketing podcast, we are talking with Lucy Banks, former OnlyFans content creator and founder of Million Billion Media. Our conversation explores marketing strategies, audience connection, the importance of email marketing, and how small business owners can learn from OnlyFans creators. Lucy shares with us her insights on building brand loyalty, the significance of personalization, and the necessity of experimentation in marketing.

 

DO NOT SKIP THIS EPISODE! This is a great conversation for any small business owner looking to build a loyal consumer base.

 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

 

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

  • An extensive library of tutorials 
  • A community of like minded small owned businesses
  • Free downloads and templates for you to jumpstart your marketing
  • A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

 

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

02:46 Introduction to Lucy Banks, founder of Million Billion Media

11:08 Being Customer Centric: The Importance of Audience Connection

13:02 Navigating Social Media Challengers and the Power of Email Marketing

17:13 Personalization in Marketing

20:25 Building a Sustainable Brand

23:33 Customer Experience and Loyalty

32:10 Nurturing Existing Relationships for Long-Term Success

38:54 Setting Boundaries and Managing Client Expectations

43:13 The Importance of Experimentation in Marketing

48:26 Overcoming Criticism and Staying True to Your Vision

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Million Billion Media: 

https://millionbillionmedia.com/

https://www.instagram.com/millionbillionmedia 

 

Professional Attention Seekers Podcast: https://millionbillionmedia.com/podcast/ 

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

 

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

 

Episode Transcripts: https://sobmarketing.com/blog 

 

Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 

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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

 

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

 

**Youtube:  https://www.youtube.com/@TheSeasonedMarketer

 

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COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

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