Mastering Holiday Marketing in 2025 for Small Businesses

Holiday season marketing - NOW is the time to start planning as a small business owner.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of early planning for holiday marketing. We list out key dates such as Black Friday (and even Thanksgiving!), the need to strategize marketing efforts well in advance, and we discuss some specific tips you can use in your holiday season marketing.

 

Vivian did the work for you and created a free Holiday Season Marketing Checklist! Download it here: https://theseasonedmarketer.com/holiday

 

We started a new segment at the beginning of our episodes: S.O.B. Marketing Hot Take! This episode we want to know if you’re Team Capitalism (and think it’s normal for people to shop on Thanksgiving day) or Team thanksgiving (and think people should wait until Black Friday). Let us know in the comments which team you are and why!

 

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Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials 
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

01:25 S.O.B. Marketing Hot Take: Thanksgiving vs. Capitalism

06:54 The Importance of Early Planning in Marketing

11:12 Holiday Marketing Checklist FREE DOWNLOAD

12:13 Utilizing Data and Customer Insights in Marketing

20:09 Product Strategies for the Holiday Season

30:07 Engaging Existing Customers in Holiday Marketing Strategy

34:06 TLDL; Planning for Holiday Season Marketing

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

Holiday Marketing Checklist: https://theseasonedmarketer.com/holiday

 

The Power of Repetition in Small Business Marketing: https://youtu.be/k01cKs5CkTE 

 

Podcast Episodes with The Design Demon:

https://youtu.be/9Ipub1BF24I

https://youtu.be/zPA3dyIVF4M

 

Marketing to Existing Customers: https://youtu.be/yO1fSk1xEKk 

 

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

 

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

 

Episode Transcripts: https://sobmarketing.com/blog 

 

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