Holiday season marketing - NOW is the time to start planning as a small business owner.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of early planning for holiday marketing. We list out key dates such as Black Friday (and even Thanksgiving!), the need to strategize marketing efforts well in advance, and we discuss some specific tips you can use in your holiday season marketing.
Vivian did the work for you and created a free Holiday Season Marketing Checklist! Download it here: https://theseasonedmarketer.com/holiday
We started a new segment at the beginning of our episodes: S.O.B. Marketing Hot Take! This episode we want to know if you’re Team Capitalism (and think it’s normal for people to shop on Thanksgiving day) or Team thanksgiving (and think people should wait until Black Friday). Let us know in the comments which team you are and why!
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
- An extensive library of tutorials
- A community of like minded small owned businesses
- Free downloads and templates for you to jumpstart your marketing
- A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
01:25 S.O.B. Marketing Hot Take: Thanksgiving vs. Capitalism
06:54 The Importance of Early Planning in Marketing
11:12 Holiday Marketing Checklist FREE DOWNLOAD
12:13 Utilizing Data and Customer Insights in Marketing
20:09 Product Strategies for the Holiday Season
30:07 Engaging Existing Customers in Holiday Marketing Strategy
34:06 TLDL; Planning for Holiday Season Marketing
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Holiday Marketing Checklist: https://theseasonedmarketer.com/holiday
The Power of Repetition in Small Business Marketing: https://youtu.be/k01cKs5CkTE
Podcast Episodes with The Design Demon:
Marketing to Existing Customers: https://youtu.be/yO1fSk1xEKk
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog
Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
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COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com
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