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June 26, 2025 โ€ข 39 mins

What the HECK is OTT (over the top) advertisingโ€ฆand why is Vivian rapping at me?

This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing OTT advertising, what it is, its benefits, and why you should consider it for your small business marketing.

Are you considering creating a Netflix ad, or maybe an ad on Spotify? Let us know in the comments!

Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

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Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! Talk with two marketing professionals every week on an hour long Zoom call. Ask us any questions you may have when it comes to marketing your small business. Join our ๐’.๐Ž.๐ (๐’๐ฆ๐š๐ฅ๐ฅ ๐Ž๐ฐ๐ง๐ž๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ) ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob

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Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review

05:29 Understanding Over The Top (OTT) Advertising

10:27 Benefits of OTT Advertising

17:46 OTT Advertising and the Marketing Funnel

24:14 OTT Advertising vs. CTV Advertising

28:49 Cable Cutters: Who Are They?

34:25 How To Get Started with OTT Advertising

36:57 TLDL: Key Takeaways on OTT Advertising

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๐‘๐„๐‹๐€๐“๐„๐ƒ ๐‚๐Ž๐๐“๐„๐๐“:

๐’.๐Ž.๐ (๐’๐ฆ๐š๐ฅ๐ฅ ๐Ž๐ฐ๐ง๐ž๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ) ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com.

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

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